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The Data Security And Privacy Playbook For 2021
Protect Your Intellectual Property And Customer Data From Theft And Abuse
Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. IP theft erases competitive advantage, while privacy...
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Webinar Contextual Privacy: Making Trust A Market Differentiator
January 28, 2014 | Fatemeh Khatibloo, Eve Maler"Privacy is dead." It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...
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Report Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives
Consumers Are No Longer Passive About Their Privacy
October 29, 2009 | Dave FranklandDespite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its...
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Report Reinforce Privacy Through Full Disclosure
Marketers Must Embrace Privacy To Avoid Consumer Outcry
October 29, 2009 | John Lovett, Dave FranklandDespite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the...