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• Report Vendor Landscape: Privacy-Support Providers For Marketers

  August 19, 2016 | Fatemeh Khatibloo

  A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the...

• Report Brief: Be Cool, Not Creepy

  The Causes Of Creepy Experiences And How Brands Can Avoid Them

  January 29, 2016 | Fatemeh Khatibloo

  Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

• Report Predictions 2016: The Trust Imperative For Customer Insights Pros

  November 9, 2015 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize...

• Report Implement Preference Management To Build Customer Trust

  October 20, 2015 | Fatemeh Khatibloo

  Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine...

• Report Brief: When Customers Take Control

  July 20, 2015 | Fatemeh Khatibloo, Thomas Husson

  In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and...

• Report Brief: What Keeps Privacy Pros Up At Night?

  CI Pros Are Critical To Ensuring Better Privacy Practices

  March 25, 2015 | Fatemeh Khatibloo

  Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

• Report Personal Identity And Data Management Success Starts With Customer Understanding

  March 17, 2015 | Fatemeh Khatibloo

  With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

• Report Make Sense Of A Fractured Consumer Data Ecosystem

  Prepare For New Entrants And Business Models In The Consumer Data Ecosystem

  January 27, 2015 | Fatemeh Khatibloo

  Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

• Report Building Data Stewardship Is A New Customer Insights Imperative

  January 7, 2015 | Fatemeh Khatibloo

  In anticipation of the increasing adoption of personal identity and data management (PIDM) tools and services, customer insights (CI) leaders will be held increasingly accountable for their...