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The Data Security And Privacy Playbook For 2021
Protect Your Intellectual Property And Customer Data From Theft And Abuse
Data is the lifeblood of today's digital businesses. Sophisticated cybercriminals are determined to steal it, and employees can abuse it. IP theft erases competitive advantage, while privacy...
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Webinar Leverage Forrester's Privacy Segmentation To Optimize Customer Trust
May 10, 2017 | Fatemeh Khatibloo, Gina FlemingAs consumers become more aware that companies collect and use their personal data for marketing purposes, some customers stop (knowingly) sharing their data altogether, while others come to expect...
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Report Predictions 2017: Six Ways Privacy Will Rock Global Business
November 1, 2016 | Fatemeh KhatiblooFrom the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights...
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Report Q&A: What Global Marketers Need To Know About European Privacy Laws
October 14, 2016 | Fatemeh KhatiblooIn May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but...