Search Results

• Report Who Is Cutting The Cord And Why?

  Consumer Technographics® Data Snapshot

  January 31, 2017 | Sam Bishop

  This report explores cord-cutting trends for traditional TV services. Our data shows that those who have already cut the cord are largely driven by price and value, while those considering it are...

• Webinar State Of Consumers And Technology, US 2013

  Consumer Technographics®

  February 20, 2014 | Gina Fleming

  For more than 15 years, Forrester has been surveying consumers in North America to anticipate their state of technology adoption, usage, and attitudes, and we've published an overview of these...

• Report The State Of Consumers And Technology: Benchmark 2013, Latin America

  Latin American Consumer Technographics®

  January 7, 2014 | Roxana Strohmenger

  This report is a graphical analysis of Forrester's Latin American Technographics Online Benchmark Survey, 2013. It provides an overview of metropolitan Latin American consumers' Internet and...

• Survey North American Technographics® Online Benchmark Survey (Part 2), 2013

  May 15, 2013

  Forrester conducted an online survey fielded in May 2013 of 33,505 US individuals and 2,191 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

• Survey North American Technographics® Online Benchmark Survey (Part 1), 2013

  April 17, 2013

  Forrester conducted an online survey fielded in April 2013 of 61,167 US individuals and 5,800 Canadian individuals ages 18 to 88. For results based on a randomly chosen sample of this size (N =...

• Report Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

  Consumers Are No Longer Passive About Their Privacy

  October 29, 2009 | Dave Frankland

  Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its...

• Report A Consumer Market Researcher's Introduction To Consumer Spending In An Economic Recession

  February 2, 2009 | Reineke Reitsma

  In this economic recession, market researchers have to support product strategists to understand shifting consumer priorities. An evaluation of purchase intentions can determine which products...

• Report The Herd Effect And The Influence Of Technology On Consumer Behavior In A Crisis

  October 24, 2008 | Reineke Reitsma

  There have been tough economic times before, but those were in a different era. In the 1980s, consumers only received information via television and newspapers, which meant a certain delay in...