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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Webinar Wearables: A New Era Of Mobile Innovation?

    ForecastView® And Consumer Technographics®
    April 27, 2016 | Susan Wu, Anjali Lai

    Wearable devices came to market with much anticipation and speculation. How have consumers received wearable technology, and where is adoption headed over the next five years? In this webinar, we...

  • Report The Apple Watch: What Makes Consumers Tick?

    A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data
    November 20, 2014 | Anjali Lai

    The unveiling of the Apple Watch on September 9, 2014 left consumers and industry analysts with more questions than answers. For example, after the sluggish sales of smartwatch predecessors, such...

  • Webinar The Apple Watch — What Makes Consumers Tick

    November 20, 2014 | J. P. Gownder, Anjali Lai

    The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to...

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