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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • Report Mobile Measurement Is A Customer Intelligence Imperative

    Analytics Drive Mobile Website And Application Maturity
    April 13, 2011 | Joe Stanhope

    Mobile has reached critical mass due to improved infrastructure, advances in device utility, and overall market penetration. Engaging with customers via mobile is unavoidable: Whether or not...

  • Report How Can Market Researchers Get Social?

    Growing Trends And Current Challenges In Social Market Research
    May 10, 2010 | Tamara Barber

    As consumer adoption of social media increases and companies expand their use of social media across the organization, market research professionals must consider if and how they can use social...

  • Report How Web Analytics Will Emerge As A Cornerstone Of Customer Intelligence

    Using Site-Based Intelligence To Drive Multichannel Marketing Improvements
    March 29, 2010 | Joe Stanhope

    Marketers today have a dizzying array of online and offline touchpoints at their disposal, but without a doubt all roads lead through the Web. For most organizations, Web sites, microsites, landing...

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