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FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • Report Preparing For The Intelligent Enterprise: A Blueprint For Market Insights Professionals

    Why Market Insights + Customer Intelligence = Competitive Advantage
    April 29, 2011 | Tamara Barber

    Companies now have more data on their customers than ever before, from surveys to social media, web analytics, and transactional data. However, most firms lack the structure and process to...

  • Report How Can Market Researchers Get Social?

    Growing Trends And Current Challenges In Social Market Research
    May 10, 2010 | Tamara Barber

    As consumer adoption of social media increases and companies expand their use of social media across the organization, market research professionals must consider if and how they can use social...

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