Search Results

• Webinar Customer Loyalty Solutions: Evaluating The Vendors That Matter Most

  March 9, 2016 | Emily Collins

  Customer relationships are now the only remaining source of competitive advantage, which makes earning customer loyalty mission-critical. Accordingly, our data shows that improving customer loyalty...

• Report The Forrester Wave™: Customer Loyalty Solutions For Large Organizations, Q1 2016

  The Eight Providers That Matter Most And How They Stack Up

  January 4, 2016 | Emily Collins

  In this Forrester Wave™ evaluation of customer loyalty solutions for large organizations, we identified the eight most significant players — Aimia, Bond Brand Loyalty (formerly Maritz Loyalty...

• Report The Forrester Wave™: Customer Loyalty Solutions For Midsize Organizations, Q1 2016

  The Seven Providers That Matter Most And How They Stack Up

  January 4, 2016 | Emily Collins

  In this Forrester Wave™ evaluation of customer loyalty solutions for midsize organizations, we identified the seven most significant customer loyalty solutions — 500friends, a Merkle company;...

• Report Brief: Loyalty Programs Unveil Your Most Loyal Customers

  Refine The Member Experience To Boost Loyalty

  November 25, 2015 | Emily Collins, Megan Burns

  Loyalty programs are often touted as discount schemes that have little impact on customer relationships. But we find that when done right, loyalty programs encourage a company's most engaged...

• Report Brief: Don't Hinge Health Insurance Loyalty On Incentives

  Use Data And Analytics To Build Consumer Trust And Longer-Lasting Engagement

  November 18, 2015 | Emily Collins

  Consumers have more control over their health coverage decisions than ever before, and health insurers need to get better at building relationships with those consumers. But this shift isn't going...

• Report Brief: Simplify Your Loyalty Technology Buying Decision

  Align Technology With Loyalty Management And Marketing Priorities

  May 11, 2015 | Emily Collins

  Technology plays an integral role in managing and executing loyalty programs and strategies. But as the importance of earning customer loyalty grows, so does the number of technology companies...

• Report B2B Loyalty, The B2C Way

  Consumer Loyalty Principles Can Help B2B Companies Reward, Recognize, And Engage Their Customers

  March 19, 2015 | Emily Collins

  Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it's easy for customer insights (CI)...

• Webinar Choose The Right Provider For Your Customer Loyalty Strategy

  September 9, 2014 | Emily Collins

  The escalating importance of customer loyalty in the age of the customer inevitably leads to a proliferation of vendors — from all sides of the marketing landscape — offering loyalty...

• Report Toolkit: Loyalty Program Member Interaction Assessment

  June 17, 2014 | Emily Collins

  The inner workings of a loyalty program and external member interactions are deeply interconnected. To truly assess the success of a given program, you must look not only at the strategy but also...

• Report The Forrester Wave™: Loyalty Program Service Providers, Q4 2013

  The Eight Providers That Matter Most And How They Stack Up

  October 30, 2013 | Emily Collins

  Forrester identified the eight most significant customer loyalty service providers — Aimia, Brierley+Partners, Connexions Loyalty, Epsilon, Kobie Marketing, Bond Brand Loyalty (formerly Maritz...

• Report The State Of Loyalty Programs 2013

  October 3, 2013 | Emily Collins

  Forrester recently surveyed 50 loyalty program marketers about their loyalty program strategies in an effort to understand the size, structure, and performance of their programs. This report...

• Report Is It The Right Time For A US Loyalty Coalition?

  The Climate Is Shifting For Loyalty Programs That Reward Across Multiple Partners

  June 28, 2013 | Emily Collins

  Coalition loyalty programs like Air Miles, Fly Buys New Zealand, Nectar, and Payback get a lot of press for their ability to reward consumer spend across categories and impact business performance...

• Report Two Approaches For Socializing Your Loyalty Program

  Direct Integration With Social Channels Creates The Richest Engagement And Data Opportunities

  April 9, 2013 | Emily Collins

  Across the globe, more and more consumers are interacting socially than ever before. When it comes to loyalty, social channels provide an opportunity for brands to engage with members beyond the...

• Report TechRadar™ For Customer Intelligence Professionals: Customer Loyalty Programs, Q1 2013

  January 30, 2013 | Emily Collins

  Loyalty technologies play a central role in the execution and differentiation of customer loyalty programs and, more specifically, in driving consumer participation in a program across channels —...

• Report Case Study: SCENE Uses Customer Insights To Deliver Value To Loyalty Customers

  November 30, 2012 | Emily Collins

  This report provides a case study supporting Forrester's best practices for customer intelligence professionals working to drive customer loyalty. Forrester identifies four crucial best practices...

• Report Understanding The Anatomy Of A Loyalty Technology Platform

  November 28, 2012 | Emily Collins

  Technology plays an integral role in managing and executing a loyalty program. But buyers face an array of technology solutions that support their loyalty needs in different ways. This report is...

• Report Intelligence-Driven Loyalty

  September 12, 2012 | Emily Collins

  This report outlines the vision of Forrester's solution for customer intelligence executives working on driving customer loyalty. Many loyalty programs fail because they focus too heavily on...

• Report Loyalty Program Service Providers Struggle To Delight Their Customers

  February 21, 2012 | Suresh Vittal, Emily Collins

  In researching the Forrester Wave™ evaluation of loyalty program service providers, we surveyed 94 loyalty program service provider customers about their vendor partnerships. We found that users...

• Report The Forrester Wave™: Loyalty Program Service Providers, Q1 2012

  Epsilon And Kobie Marketing Lead, With Brierley+Partners And Aimia Close Behind

  February 16, 2012 | Suresh Vittal, Emily Collins

  Companies turn to loyalty program service providers for support across the loyalty value chain — from program strategy, technology, and program management to creative, fulfillment, and liability...