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  Playbook The Employee Experience Playbook For 2021

  Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

  The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

  Read more of the Executive Overview >
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  Webinar Rethink The Smart Office For 2021

  November 16, 2020 | Michele Pelino, Andrew Hewitt

  Despite the move to remote working in 2020, organizations are starting to plan for the return to work in 2021. As we head into the end of 2020, companies are reexamining the technologies,...

• Report Analytics, Cloud, And Intelligent Content Services: Stay Ahead Of The Curve

  Benchmarks: The Enterprise Content Management Playbook

  November 6, 2020 | Cheryl McKinnon

  Benchmarks provide enterprise architecture (EA) professionals and their content management program peers with data to inform their roadmaps. Use this report to gauge how other organizations invest...

• Report The Path To Customer Obsession Is Paved With Enterprise Collaboration

  Vision: The Enterprise Collaboration Playbook

  October 20, 2020 | Art Schoeller

  To create and deliver profitable customer experiences (CX), businesses rely on ecosystems that bring together networks of employees, partners, and customers. Keeping these disparate groups engaged...

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  Webinar The Future Of Endpoint Management And Security Is Now

  September 1, 2020 | Andrew Hewitt, Chris Sherman

  The COVID-19 pandemic has accelerated the shift toward modern endpoint management and security. To improve scalability, business continuity, security, and digital employee experience, organizations...

• Report Virtual Journey Mapping For Effective Remote Collaboration In Times Of Crisis And Recovery

  Use Virtual Journey Mapping To Optimize Customer And Employee Journeys

  August 7, 2020 | Joana de Quintanilha

  In today's pandemic environment, customers' needs are shifting: They're adopting never-before-seen behaviors and engaging more digitally. It's more crucial than ever to understand how your...

• Report Guide: How To Craft A Mobile Notifications Strategy

  Start Creating Your Mobile Notifications Strategy With These 10 Steps

  August 7, 2020 | Julie Ask, Angelina Gennis, Andrew Hogan

  When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This...

• Report The 3D Connected Consumer In 2020

  The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

  July 22, 2020 | Julie Ask, Erin Sellers

  Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now...

• Report Five Lessons Learned From The Forrester Wave™: Intranet Platforms, Q2 2020

  Start With The Build Versus Buy Decision — Then Stay Focused On The Employee Experience

  July 15, 2020 | Cheryl McKinnon

  Application development and delivery (AD&D) professionals in 2020 are actively supporting their peers in communications, employee experience, and line-of-business roles to modernize and optimize...

• Report Content Services Are Foundational For Employee And Customer Experiences: Look Ahead To 2025

  Vision: The Enterprise Content Management Playbook

  July 13, 2020 | Cheryl McKinnon

  Content services and modern content platforms dominate the enterprise content management (ECM) conversation. New vendors as well as veterans with next-generation architectures are winning deals...

• Report Technology Best Practices To Protect Your Homeworkers' Endpoints

  Limit Homeworker Risks With The Right Endpoint Security And Management

  July 9, 2020 | Chris Sherman, Andrew Hewitt

  Firms must maximize their remote workers' productivity without exposing them or their devices to new risks. This is complicated by the use of personally owned devices, over which the IT security...

• Report The State Of Remote Work, 2020

  Flexible Work Is Now A Business Necessity

  July 6, 2020 | Andrew Hewitt

  The COVID-19 crisis is forcing many companies to reconsider their long-term strategies for flexible working. Remote working is now essential for business continuity and employee retention. Doing it...

• Report The Top Security Technology Trends To Watch, 2020

  Ten Security And Risk Technologies Will Disrupt Security And Risk Practices

  June 30, 2020 | Andras Cser, Sandy Carielli, Jeff Pollard

  Analysts from Forrester's security and risk (S&R) research team drew insight from client inquiries, research projects, and industry perspectives to uncover the top 10 security technologies to...

• Report Benchmark Your COVID-19 Digital Strategy

  The Technologies That Are Working And Not Working During The Pandemic

  June 9, 2020 | Jeff Becker

  Healthcare organizations (HCOs) are racing to implement technologies that scale hospital capacity and support patients and care providers during the COVID-19 pandemic. Best practices are emerging...

• Report The COVID-19 Technology Priority List For Healthcare Leaders

  June 9, 2020 | Jeff Becker

  COVID-19 is motivating all types of technology vendors to build new solutions for the healthcare industry, but most fail to make a meaningful difference. To maximize the impact of these solutions,...

• Report Now Tech: Mobile Engagement Automation, Q2 2020

  Forrester's Overview Of 25 Mobile Engagement Automation Providers

  May 21, 2020 | Stephanie Liu, Joe Stanhope

  You can use mobile engagement automation (MEA) to identify the right moments to engage with customers, send contextually relevant messages, and engage with customers across the entire customer...

• Report Developer Adoption Of Front-End Frameworks: Angular Leads, But React And Vue Gain

  As Front-End Frameworks Mature, A Potential New Leader Emerges

  May 8, 2020 | Jeffrey Hammond

  It's practically a development trope: Don't like the front-end framework your developers use? Wait six months, and it will change. But developer adoption data over the past three years shows that...

• Report Use Three IoT Scenarios To Untangle Your IoT Strategies

  Assess These Scenarios To Gain An Advantage Using Internet-Of-Things Technologies

  May 6, 2020 | Frank Gillett

  Internet-of-things (IoT) ideas and technology continue to spark interest — and confusion — for business and technology stakeholders. To understand the value you can create from IoT investments,...

• Report The Five Key Trends That Will Shape Your 2020 Content Services Strategy

  Landscape: The Enterprise Content Management Playbook

  May 5, 2020 | Cheryl McKinnon

  Five key trends are shaping the content management market as it evolves into flexible cloud and hybrid platforms. Content-rich use cases that cross business boundaries, the rise of intelligent...

• Report Top Recommendations For Your Security Program, 2020

  Landscape: The S&R Practice Playbook

  April 27, 2020 | Sandy Carielli, Sean Ryan, Jinan Budge

  Each year, Forrester outlines the most important recommendations for your security strategy for the coming 12 months. We base these recommendations on thousands of client inquiries and...

• Report The Life-Changing Magic Of Simplifying Your Mobile App

  My App Is A Kitchen Sink: Now What?

  April 23, 2020 | Julie Ask, Gina Bhawalkar

  What should you do if your mobile app is like a pre-Marie-Kondo kitchen sink — cluttered, messy, and full of junk? Don't just drain it! First, determine the real problem; then, build a plan to...

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  Webinar Europe's Working From Home: Guidelines For Managing A Remote Workforce

  April 21, 2020 | Martha Bennett, Paul Miller

  What do you do when your team has become virtual overnight? The magnitude of the challenges you’re facing and the ways of addressing them obviously differ, depending on whether you’ve...

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  Webinar Working Through A Pandemic: Tips And Tricks For Homeworkers . . . From Homeworkers

  April 6, 2020 | Martha Bennett, Andrew Hewitt, Paul Miller

  The COVID-19 crisis has resulted in more people working from home than ever. And many of them had little or no notice to prepare for turning part of their home into their office. In response to the...

• Report The State Of The US Mobile Store

  Understanding The Mobile-Powered Shopping Journey

  April 3, 2020 | Sucharita Kodali

  As today’s consumers become increasingly reliant on their smartphones, online retailers with strong mobile sites end up with a very cost-effective way to support shoppers and drive conversion by...

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  Webinar Best Practices: Pandemic Planning And Preparedness

  March 11, 2020 | Stephanie Balaouras, Alla Valente

  As the current outbreak of coronavirus disease 2019 (COVID-19) continues to spread globally, organizations are quickly updating their pandemic plans or rushing to create plans from scratch. Whether...