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The Employee Experience Playbook For 2021
Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm
The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...
Charts & Figures
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Canada Tech Industry Wheel In Canadian Dollars
June 26, 2018
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Comparing US And Canada Tech Markets, 2014 To 2019
June 26, 2018
Search Results
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Report The Canadian Tech Market Outlook For 2018 To 2019
5% Growth In 2018 Will Slow To Under 4% In 2019
The Canadian tech market will continue to post solid growth, but several factors may slow growth in 2019. Uncertainty around the future of the North American Free Trade Agreement (NAFTA) combined...
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Report The Canadian Tech Market Outlook For 2017 To 2018
Canadian Tech Buyers Focus On The BT Agenda In Cautious Times
Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...
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Report 2017 Tech Budget Benchmarks
Use Our Benchmarks To Transform Your Tech Budget, Not Just Defend It
March 28, 2017 | Andrew BartelsCIOs feel ambivalent about tech budget benchmarks. They need them to respond to CEO and CFO questions about tech spending levels, but they also know the top-line metrics don't really say much. This...
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Report The Canadian Tech Market Outlook For 2016 To 2017
Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016
CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...
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Report 2015 To 2016 Tech Market Outlook For European Countries
Better Growth Outside The Eurozone Than Within
October 9, 2015 | Andrew BartelsWill Europe's modest economic expansion strengthen or go into reverse? Will China's economic slowdown and the ongoing geopolitical conflict with Russia put a dent into European exports? What will...
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Report The Midyear Global Tech Market Outlook For 2015 To 2016
Moderate Growth In Local Currencies Led By The BT Agenda, But A Decline In US Dollars
August 31, 2015 | Andrew BartelsAt the midyear point in 2015, CIOs in most countries are operating in tech markets with moderate growth of around 4% in local currencies, a bit weaker than what we projected in January 2015....
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Report European Tech Market Outlook, 2015 To 2016
A Modest Improvement, Shadowed By A Strong Dollar
August 10, 2015 | Andrew BartelsCIOs in European countries can look forward to a slightly better tech market in 2015 and 2016. The European tech market has shown signs of moderate but sustained growth of 4% to 5% in euros. Aided...
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Report US Tech Market Outlook For 2015 And 2016: The BT Agenda Powers Steady Expansion
Software Expansion Offsets Weak Hardware And Outsourcing Demand
June 29, 2015 | Andrew BartelsThree trends dominate our updated US tech market forecast for 2015 and 2016. First, spending by CIOs and their business partners on the business technology (BT) agenda to win, serve, and retain...
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Report US Tech Spending By Industry, 2014 To 2015 — Which Industries Will Lead The BT Charge?
October 22, 2014 | Andrew BartelsForrester's US tech market outlook for 2014 and 2015 provided general guidance for US CIOs. But every firm operates in a specific industry. So, in this report, we provide our outlook for tech...
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Report At Last, A Tech Market Recovery In Europe
Modest Growth Of 2.3% For 2014
July 10, 2014 | Andrew BartelsThe European tech market has been down so long that sooner or later it was bound to turn up. Sooner is here. With most European economies emerging from recession, and Germany, Poland, and the UK...
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Report US Tech Market Outlook For 2014 And 2015 — Solid, Steady Growth
Customer-Facing Technologies Will See The Fastest Growth
April 24, 2014 | Andrew BartelsOur updated US tech market forecast indicates that US CIOs can plan for 6% to 7% increases in their tech budgets in 2014 and 2015, after several years in which they have had to be cautious in their...
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Report Four Reasons For Sluggish Tech Market Growth And The Rationale For Future Optimism
Weak Economies, A Changing Hardware Market, Cloud, And CEO Aversion To Investment Have Kept A Lid On Tech Buying
April 8, 2014 | Andrew BartelsForrester's projected 5.5% growth in the global tech market in 2014 in local currency terms (6.2% in US dollars) is certainly an improvement over the more feeble growth of 2012 and 2013. Still,...
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Report The Canadian Tech Market 2013 To 2014
Sluggish Canadian Tech Market Will Accelerate In 2014
October 25, 2013 | Andrew BartelsCanada's CIOs and tech buyers continue to be more conservative in their tech buying than those in the US, with business and government purchases of tech goods and services growing by 2.2% in 2013,...
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Report Continued Gloom For European ICT Markets
Tech Recession Extends Through 2013, At Least
July 12, 2013 | Andrew BartelsWill it ever end? When will the European economic recession end, and when will European tech buying start to pick up? These are questions that CIOs across Europe and tech vendors selling to them...
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Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead
We Forecast 6% ICT Spending Growth For Both Years
April 25, 2013 | Andrew BartelsUS CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...
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Report Budgets And Priorities: Global Benchmark 2012
Strategic Planning Forrsights For CIOs
January 15, 2013 | Craig SymonsCIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...
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Report Industry Contexts And Constraints Diversify Approaches To Bring-Your-Own-Technology
Pharmaceuticals, High-Tech, Professional Services, And Education Will Lead BYOT Adoption In The Coming Years
December 13, 2012 | Connie Moore, Jamie WarnerThis report examines how and why bring-your-own-technology (BYOT) varies across 20 industries. BYOT will remain a thorny issue for CIOs in every industry, geographic region, and company size over...
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Report Segmenting The US Tech Market
SMBs' Tech Buying Outpaces That Of Enterprises Or Consumers, But The Situation Will Reverse In 2013
December 13, 2012 | Andrew BartelsFor CIOs, understanding trends in the broader tech market is useful, but even more useful is information on trends for companies of their size and in their industry. With IT consumerization or...
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Report US Tech Market Outlook Dims For 2012 To 2013
US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace
September 28, 2012 | Andrew BartelsThis report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...
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Report The Canadian Tech Market 2012 To 2013
Economic Worries Lead Canadian CIOs To Cut Back ICT Purchases
August 2, 2012 | Andrew BartelsCanada's CIOs and tech buyers are behaving as if Canada is heading for a recession — and it's not. Indeed, while the Canadian economy is growing at about the same 4% rate (at current prices) as the...
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Report IT Investments Drive Operational Efficiency Across The Middle East's Oil And Gas Sector
July 27, 2012 | Summer HamadThe oil and gas sector is the engine of the Middle East's economy and the biggest contributor to the region's GDP. A shortage of talent, increasing volumes of data, remote asset locations, and an...
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Report European Information And Communications Technology Market 2012 To 2013
Spending Growth Comes To A Halt As Europe Slides Into Recession
June 21, 2012 | Andrew BartelsOverview of the European ICT Market
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Report Forrsights: Business Execs Increase Direct IT Spend To Support Systems Of Engagement
Our Q4 2011 Business Decision-Makers Survey Shows CIOs Under Pressure
May 16, 2012 | John McCarthyDuring October and November of 2011, Forrester surveyed 3,534 business decision-makers in North American and European enterprises regarding their business priorities (and views of IT priorities),...
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Report Tech Vendor Outlook For The US In 2012 To 2013
Software And IT Consulting Services Have The Best Prospects
April 9, 2012 | Andrew BartelsThe US tech market outlook for vendors is looking brighter for 2012 and 2013, with the US tech market projected to grow by 7.5% in 2012 (7.1% including telecommunications services) and even faster...
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Report US Tech Market Outlook For 2012 To 2013
Improving Economic Prospects Create Upside Potential
April 4, 2012 | Andrew BartelsCIOs care about tech market trends for three reasons: 1) to understand how much other firms are spending on information and communications technologies (and where); 2) to determine where they ought...
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