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The Employee Experience Playbook For 2021

Modern Employee Experience Practices Are Table Stakes For The Customer-Obsessed Firm

The time has come for businesses to retire ineffective employee experience (EX) practices and develop EX programs that attract, retain, and cultivate the modern worker. This playbook helps...

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  • Report Forrester Data Mobile, Smartphone, And Tablet Forecast, 2016 To 2021 (US)

    ForecastView Spreadsheet
    July 5, 2016 | Satish Meena

    Part of our global mobile, smartphone, and tablet adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed...

  • Report Forrester Research Mobile And Smartphone Adoption Forecast, 2015 To 2020 (US)

    ForecastView Spreadsheet
    December 23, 2015 | Satish Meena

    Part of our global mobile and smartphone adoption forecast, this forecast details mobile subscriptions and mobile subscribers (people) in the US. It also includes smartphone installed base and...

  • Report Forrester Research Mobile Application Spending Forecast, 2014 To 2019 (US)

    ForecastView Spreadsheet
    February 2, 2015 | Vikram Sehgal

    US mobile app downloads represented 17% of the global total in 2014, and revenue from US app downloads and in-app purchases accounted for 20% of all worldwide spending, at $6 billion. As the...

  • Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update
    December 19, 2014 | Michael O'Grady

    Tablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth...

  • Report Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

    Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond
    January 15, 2014 | J. P. Gownder

    In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

  • Report The Worldwide Tablet Forecast

    A ForecastView Report
    June 13, 2013 | Michael O'Grady, Vikram Sehgal

    Forrester recently launched its first global tablet forecast. This report provides color and insight into the numbers behind the forecast. We examine some of the key drivers from both a consumer...

  • Report Predicting Individuals' Loyalty To Mobile Computing Ecosystems

    As Multidevice Adoption Spreads, Today's Weak Attachment To Vendor Ecosystems Will Strengthen
    May 15, 2013 | Charles S. Golvin

    Personal technology vendors are engaged in a battle for their customers' loyalty, which (they hope) will translate to ongoing investment in related devices, software, and services. As individuals...

  • Report Forrester Research Smartphone Adoption Forecast, 2012 To 2017 (US)

    ForecastView Spreadsheet
    February 13, 2013 | Susan Wu

    Smartphone installed base and subscriber data in the United States. Includes data on subscribers by operating system (2011-2013 only) as well as age and income ownership demographics. Includes...

  • Report Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    February 11, 2013 | Susan Wu

    Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

  • Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • Report Market Overview: Endpoint Encryption Technologies, Q1 2013

    Protect Your Sensitive Data With Endpoint Encryption
    January 16, 2013 | Chris Sherman, Chenxi Wang

    Security and risk (S&R) professionals often turn to endpoint encryption technologies to protect corporate data, meet regulatory requirements, and prevent accidental data leaks. Full disk and...

  • Report Mobile Computing: It's All About The Ecosystem

    Competition Shifts From Devices To Ecosystems
    October 31, 2012 | Charles S. Golvin

    CIOs might interpret the recent flood of mobile device product announcements, highlighted by the September 12 unveiling of Apple's iPhone 5, as competing vendors fomenting demand for the holiday...

  • Report The Digitization Of The In-Store Experience

    Mobile Devices And Interactive Displays Are Redefining The In-Store Experience For Sales Associates And Customers Alike
    February 7, 2012 | Peter Sheldon

    Retailers are ditching the term multichannel. Instead, in the era of agile commerce, they talk about delivering a "buy anywhere, fulfill anywhere" experience to their customers. In pursuit of this...

  • Report Microsoft's Shrinking Window For Tablets

    Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late
    November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

    Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

  • Report iPhone 4S Cements Apple's Product Strategy Leadership Position

    Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty
    November 22, 2011 | Thomas Husson, Charles S. Golvin

    Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple...

  • Report People Are Bringing Macs To Work — It's Time To Repeal Prohibition

    An Empowered, Laissez -Faire Approach Will Forestall Insurrection
    October 27, 2011 | David Johnson

    Mac users are drinking furniture polish in back hallways, getting their fix from fellow bootleggers who have blazed the trails around IT's prohibition. End user computing professionals steeped in...

  • Report Apple Dominates The European Tablet Market, But There's Room For Competition

    Lower Prices And More Content Will Broaden Tablets' Appeal Among EU Consumers
    August 9, 2011 | Sarah Rotman Epps

    Despite Apple's dominance in tablets, product strategists from Acer, Archos, Asus, HP, Motorola, Research In Motion, Samsung, and Toshiba have all launched would-be iPad competitors in Europe....

  • Report Updated 2011: The Mobile Operating System Wars Escalate

    An Empowered Report: IT Focuses Attention On BlackBerry, iOS, And Android
    August 3, 2011 | Benjamin Gray, Christian Kane

    The commercial mobile device landscape continues to evolve dramatically, and the days are numbered for limiting IT support to a single mobile operating system (OS). Google Android and Apple iOS are...

  • Report Personal Device Momentum Will Challenge Traditional Mobile Sourcing Strategies

    An Empowered Report
    April 11, 2011 | Brownlee Thomas, Ph.D.

    A growing number of workers own personal smartphones that they might want to use for work. However, IT support costs and security implications for personal mobile devices connected to the corporate...

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report Crafting Products For The Next Smartphone Owners

    Product Strategists Must Segment The US Smartphone Market
    March 9, 2011 | Charles S. Golvin

    Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of this growing...

  • Report Another Year Of Outperformance For The Tech Industry

    Forrester's 2011 Tech Industry Predictions
    January 31, 2011 | Christopher Mines

    In this report, we highlight macro trends and specific predictions that indicate the directions of growth and disruption for the technology industry in 2011.

  • Report Verizon iPhone Sets The Battleground For iPhone 5

    Product Strategists Face A New Competitive Landscape
    January 11, 2011 | Charles S. Golvin

    Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the...

  • Report Tablets Will Grow As Fast As MP3 Players

    Winning Tablet Product Strategies Will Exploit Both Apps And Browsers
    January 4, 2011 | Sarah Rotman Epps

    Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data...

  • Report The Mobile Operating System Wars Escalate

    An Empowered Report: IT Should Focus Attention On BlackBerry, iOS, And Android
    October 28, 2010 | Benjamin Gray, Christian Kane

    The smartphone landscape has evolved dramatically over the past 12 months. BlackBerry's relentless assault, the iPhone's maturation of management features, and Android's device and carrier...

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