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• Webinar The Apple Watch — What Makes Consumers Tick

  November 20, 2014 | J. P. Gownder, Anjali Lai

  The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to...

• Report Quick Take: Apple Puts Mobile Moments At The Center Of Its Strategy

  With Apple Pay And Apple Watch, The Mobile Style Setter Will Make Payments And Wearables Worth The CMO's Trouble

  September 9, 2014 | Frank Gillett, Julie Ask, Denee Carrington

  Today, Apple announced an integrated set of applications and connected devices — Apple Pay, the Apple Watch, and two iPhone 6 models — that will change how the CMO's team engages with customers....

• Report Microsoft's Shrinking Window For Tablets

  Windows 8 Shows Promise, But Its Fifth-Mover Product Strategy Is Late

  November 29, 2011 | J. P. Gownder, Sarah Rotman Epps

  Microsoft faces challenges in the tablet market due to its late entry. While Windows 8 looks like a promising product for tablet computing, its release won't come until sometime next year. Though...

• Report The Windows 7 Tablet Imperative

  Curated Computing Is Table Stakes For Tablets

  May 27, 2010 | J. P. Gownder, Sarah Rotman Epps

  Tablets are the next important computing form factor. To keep its products front and center, Microsoft needs a partner to produce a successful Windows tablet that competes with the Apple iPad. At...