Search Results

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Webinar How Mobile Disrupts The Path to Purchase

  Consumer Technographics® And Business Technographics®

  July 22, 2015 | Nicole Dvorak, Anjali Lai

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. And smartphones and tablets have...

• Webinar The Apple Watch — What Makes Consumers Tick

  November 20, 2014 | J. P. Gownder, Anjali Lai

  The Apple Watch unveiling on September 9, 2014 left consumers and industry analysts with more questions than answers. Debate ensued — and continues to unfold — as individuals strive to...

• Report Mobile Misconceptions: Uncovering How Consumers Actually Use Their Mobile Phone

  A Technographics® 360 Report: Using Survey, Qualitative, And Behavioral Data

  May 12, 2014 | Roxana Strohmenger, Anjali Lai

  Mobile phone adoption has undeniably changed the way consumers behave, think, and engage. This has prompted marketing leaders to rethink their outreach strategies and adapt to keep pace with the...