Search Results

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (US)

  ForecastView Document

  April 9, 2018 | Susan Wu

  While retailers saw mobile commerce climb rapidly over the past five years, its growth will continue at a more measured pace over the next several years. However, US mobile commerce will continue...

• Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

  Global Consumer Technographics®

  October 6, 2017 | Anjali Lai

  Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2017 To 2022 (EU-7), Q3 2017 Update

  ForecastView Document

  September 6, 2017 | Satish Meena

  This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and UK) provides smartphone and tablet online sales by country and category for both...

• Report The Canadian Tech Market Outlook For 2017 To 2018

  Canadian Tech Buyers Focus On The BT Agenda In Cautious Times

  July 24, 2017 | Andrew Bartels, Cheryl McKinnon, Nate Meneer

  Canadian CIOs are grappling with a mixed bag of economic news. While better than expected GDP growth continues to provide reasons for optimism, a struggling energy sector, an overheated housing...

• Report Retail eCommerce In Brazil: Key Metrics

  Understanding The KPIs In Latin America's Largest eCommerce Market

  April 20, 2017 | Lily Varon

  The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers with...

• Report The Biggest Prize In Mobile Commerce Is Influencing Offline Sales

  Mobile-Phone-Only Highlights From The Forrester Data: Mobile Phone And Tablet Commerce Forecast, 2016 To 2021 (US)

  February 13, 2017 | Laura Naparstek, Julie Ask, Susan Wu

  Why do sales transacted directly on mobile phones represent only a small slice of the total retail pie? Because consumers depend on mobile phones to research products more than they do to make...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (US)

  ForecastView Spreadsheet

  October 7, 2016 | Susan Wu

  2015 was a pivotal year for mobile commerce in the US. Smartphones are clearly driving the growth, while tablets are stagnating. Roughly 85% of the American online population owns a smartphone, and...

• Report Forrester Data: Mobile And Tablet Commerce Forecast, 2016 To 2021 (EU-7)

  ForecastView Spreadsheet

  July 19, 2016 | Michael O'Grady

  This update to the mobile and tablet forecast for the EU-7 (France, Germany, Italy, Netherlands, Spain, Sweden, and the UK) provides smartphone and tablet online sales by country and category for...

• Report The Canadian Tech Market Outlook For 2016 To 2017

  Canadian Tech Buyers Showed Signs Of Life In 2015, But That Will Fade In 2016

  March 21, 2016 | Andrew Bartels, Cheryl McKinnon, Charlotte Wang

  CIOs in Canada must prepare to make important decisions to fast-track their adoption of cloud services and software-as-a-service (SaaS). While 2016 to 2017 promises to be a tumultuous period for...

• Webinar How Mobile Disrupts The Path to Purchase

  Consumer Technographics® And Business Technographics®

  July 22, 2015 | Nicole Dvorak, Anjali Lai

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. And smartphones and tablets have...

• Report Mobile's Role In The Consumer's Path To Purchase

  A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

  April 15, 2015 | Nicole Dvorak

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

• Report Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (EU-7)

  ForecastView Spreadsheet

  March 27, 2015 | Michael O'Grady

  This forecast details mobile and tablet commerce sales, sales growth, and online market share from 2015 to 2020 for retail and travel across the UK, Germany, France, Italy, Spain, the Netherlands,...

• Report The Impact Of Mobile Devices On US Retail

  ForecastView Document

  January 5, 2015 | Susan Wu

  Mobile devices, both smartphones and tablets, have changed the way consumers shop. This slide deck, originally presented at Forrester's Forum For eBusiness And Channel Strategy Professionals in...

• Report European Mobile And Tablet Commerce Forecast, 2013 To 2018

  November 5, 2014 | Michelle Beeson

  Forrester estimates that 49% of online retail, travel, and daily deals sales in the EU-7 (France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK) will be from mobile and tablets by...

• Report Mobile Commerce Is Poised To Take Off In India

  The Growth Of Online Shopping On Feature Phones, Smartphones, And Tablets Will Catalyze The Growth Of Mobile Commerce In India

  July 21, 2014 | Katyayan Gupta

  The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence of...

• Report Younger US Shoppers Use The Mobile Channel Differently Than Older Shoppers

  ForecastView Document

  June 25, 2014 | Susan Wu

  Forrester recently released its mobile phone and tablet commerce forecast for the US, which illustrates the transition from the PC to smartphone and tablet online retail market. While the overall...

• Report US Mobile Phone And Tablet Commerce Forecast, 2013 To 2018

  Mobile Phone And Tablet Commerce Will Hit $114 Billion In 2014

  May 12, 2014 | Sucharita Kodali

  Forrester estimates that 29% of all online retail sales in the US will be transacted on smartphones and tablets by the end of 2014. Media goods (e.g., video, music, books), clothing, and consumer...

• Report Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (US)

  ForecastView Spreadsheet

  March 25, 2014 | Susan Wu

  2013 was a clear turning point for mobile commerce (mCommerce) in the US. Retailers are currently undergoing a business model transition similar to the one that occurred almost a decade ago with...

• Report While Retail Footfall Decreases, Digital Influence On Consumer Shopping Behavior Increases

  ForecastView Document

  February 26, 2014 | Michael O'Grady

  Forrester recently launched its first European Web-influenced retail sales forecast and European mobile and tablet commerce forecasts. This report provides insight into the online factors that...

• Webinar Understand The Importance Of Mobile And Tablet Commerce And Web Influence Over The Next Five Years In EU7

  ForecastView Webinar

  February 10, 2014 | Michael O'Grady

  Forrester has recently updated its mobile and tablet commerce forecast EU7 to include retail sales from both smartphone and tablet devices and has created its first EU7 web-influenced forecast....

• Report Predictions 2014: Mobility And Computing Technologies In The Age Of The Customer

  Six Meta-Trends That Will Influence How You Ensure That Employees Have Access To The Right Technology In 2014 And Beyond

  January 15, 2014 | J. P. Gownder

  In 2013, infrastructure and operations (I&O) professionals saw increased mobility and diversity in the technology that employees could use for their jobs get thrust into the forefront. In 2014, I&O...

• Report Forrester Research Mobile And Tablet Commerce Forecast, 2013 To 2018 (EU-7)

  ForecastView Spreadsheet

  December 4, 2013 | Michael O'Grady

  By 2018, nearly half of EU-7 eCommerce sales will take place on tablets and mobile phones, driven by strong tablet adoption and growth in smartphone and tablet retail buyers. Consumers display...

• Report How Red Robin Gourmet Burgers Nailed Mobile Engagement: A Case Study

  June 10, 2013 | Ted Schadler

  Red Robin Gourmet Burgers is using iPads and social technology to transform the way team members serve guests and master their jobs. Technology is an essential component, but so is learning and...

• Report How US Consumers Shop On Mobile Devices

  Consumers Use Mobile Phones Primarily For In-Store Product Research

  May 13, 2013 | Sucharita Kodali, Marcus Johnson

  Sales remain small on mobile devices, and online retailers are taking a cautious approach to investment in mobile services — for now. In this report, we discuss the size of the US mobile retail...

• Report Trends 2013: US Retail eBusiness

  April 4, 2013 | Sucharita Kodali

  As US online retail continues to grow and capture shopper wallet share, online retail executives must determine the best areas on which to focus their limited resources, particularly given the...