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• Report To Win And Retain Consumers During The Pandemic, Start With Empathy

  Demonstrate Empathy By Designing For Unique Customer Risk Profiles

  December 17, 2020 | Anjali Lai, Martin Gill

  Within the COVID-19 crisis are the seeds of transformation: The boldest leaders will not only adapt their businesses; they will use insights to get closer to their consumers and understand their...

• Report Vast, Fast, And Relentless: Consumer Buying Enters A New Era

  What B2C Businesses Need To Know To Survive And Thrive In The Next Decade

  August 11, 2020 | Sucharita Kodali, Anjali Lai, Joe Stanhope

  It won't be news to anyone that consumers are more empowered than ever, but it's hard to pin down in precisely what ways they're empowered and how that changes the way businesses must serve them....

• Report Q&A: The Privacy-Personalization Paradox

  Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

  November 25, 2019 | Fatemeh Khatibloo

  Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

• Report Give Your Brand A Voice — Literally

  August 12, 2019 | Dipanjan Chatterjee

  Voice is marketing's most significant paradigm shift this decade — one that has far-reaching implications for how brands engage customers and prospects. CMOs: Read this report to learn why voice...