Search Results

• Report US Tech Market Outlook For 2021: After The Election

  How Politics, The Pandemic, And The Economy Will Shape Industry Tech Budgets

  December 3, 2020 | Andrew Bartels

  The pandemic continues, and we'll feel its ongoing impacts throughout 2021. In this report, we provide our projections by industry for tech spending and the split of tech budgets between new...

• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

• Forum Security & Risk Global

  Leading the Way

  September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

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  Webinar So You're Implementing Containers? Secure Them!

  July 28, 2020 | Sandy Carielli, Andras Cser

  Technology leaders are jumping at the chance to implement containers, and security leaders are scrambling to figure out how to protect them. Join us for a fireside chat about key container security...

• Report The US Customer Experience Index, 2020

  How Brands Build Loyalty With The Quality Of Their Experience

  June 15, 2020 | TJ Keitt

  As brands grapple with changing consumer behaviors thanks to COVID-19, how well have they built loyalty with the quality of their customer experience (CX)? This year, we reveal the scores of all...

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  Webinar This Is No Time For Business As Usual In Industry

  June 3, 2020 | Paul Miller

  Challenges abound in industrial sectors, with competition from low-cost competitors, an aging workforce, and an increasingly problematic disconnect between the IT and operational technology sides...

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  Webinar Learn Which Key Technologies To Adopt With Forrester’s Smart Manufacturing Tech Tide™

  May 20, 2020 | Paul Miller

  Smart manufacturing is increasingly critical to manufacturers’ ability to win, serve, and retain customers. To accelerate their performance in smart manufacturing, companies are evaluating...

• Report IoT Solutions Transform Smart Buildings Into Strategic Productivity Assets

  Extend Opportunities Beyond Efficiency To Include Enhancing Worker Experience

  May 12, 2020 | Michele Pelino, Andrew Hewitt

  Many firms are deploying building management solutions enabled by the internet of things (IoT) to achieve operational and strategic goals. Initial benefits often focus on improving energy...

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  Webinar Today, 5G And Edge Computing Are Advancing IoT Value

  May 12, 2020 | Michele Pelino, James Staten

  Here in 2020, we have arrived at a time when two fantastic technology advancements are dramatically improving real-time, onsite insights about what is going on in your company’s endpoints....

• Report Why CX: Proof That Investing In Experience Improves Revenue, Cost, And Risk

  Use Data From More Than 20 Companies To Make A Measurable And Meaningful Business Case For CX

  May 5, 2020 | Judy Weader, Maxie Schmidt-Subramanian

  Customer experience (CX) can be a critical differentiator and transformation catalyst, but its effects are limited when those leading the CX charge can't make a measurable and meaningful case for...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report How 29 Companies Adjusted Policies To Help Customers During The COVID-19 Outbreak

  Creating New Standard Operating Practices For Business As Unusual

  April 21, 2020 | Judy Weader, Rick Parrish

  Crisis reveals character. Right now, businesses are showing their character as they respond to unprecedented change in near real time. As governments order whole sectors to shut down, customer...

• Report Forrester Infographic: Differentiate Employee Experience In Smart Building Environments

  April 17, 2020 | Andrew Hewitt, Michele Pelino, Merritt Maxim

  As the importance of employee experience (EX) grows, where you work matters even more. Today's workplace is undergoing a renaissance of new digitally connected technologies designed to improve...

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  Webinar Recapping The 2020 RSA Conference: Forrester’s Perspectives

  March 25, 2020 | Merritt Maxim, Chase Cunningham, Heidi Shey

  The RSA Conference is an important annual event to assess the global state of information security. As the world’s largest information security event, the RSA Conference provides a full week...

• Report 2020 To 2021 US Tech Budgets: The Industry Outlook

  CIOs Should Tighten Their 2020 To 2021 Tech Budgets Based On Slowing But Still Positive US Economic Growth

  March 3, 2020 | Andrew Bartels

  The US tech budget outlook for 2020 and 2021 is getting darker, but growth will still be positive with a low risk of an actual downturn. In this report, we provide our 2020 to 2021 forecasts for...

• Report The State Of Marketing Innovation Maturity, 2020

  Benchmarks: The Marketing Innovation Playbook

  February 4, 2020 | Mary Pilecki

  Using data from the Forrester Analytics Global Business Technographics® Marketing Survey, 2019, this report provides CMOs with a benchmark of the marketing innovation maturity of firms around the...

• Report Capture Real-Time Awareness Of Real-World Environmental Conditions Using IoT

  Environmental Monitoring Enhances Operations, Safety, And Sustainability

  December 5, 2019 | Michele Pelino

  Firms in pharmaceutical, manufacturing, chemical, and oil and gas industries are deploying internet of things (IoT)-enabled environmental monitoring solutions to identify the status of specific...

• Report The Impact Of Emerging Technology In 2030 On mCommerce Experiences In Utilities

  December 4, 2019 | Carlton A. Doty, Julie Ask, Martin Gill

  Emerging technologies will impact what is possible in the consumer utilities market — electricity, water, and gas — in terms of controlling consumption but will have less influence on direct...

• Report Research Overview: Digital Trends In Utilities

  November 21, 2019 | Nigel Fenwick

  Digital leaders in the utilities industry often ask Forrester about the latest digital trends and how they will impact the business. This research overview provides easily digested perspectives of...

• Forum CX Europe 2019

  Change The Game: Leading Radical CX Innovation

  November 14, 2019 | Joana de Quintanilha

  First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

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  Webinar Understand Digital Twin’s Role In Your IoT Journey

  November 13, 2019 | Paul Miller

  There’s a lot of hype around the digital twin right now, but there’s also clear value. Join this webinar to find out what Forrester believes the digital twin to be, to hear examples of...

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  Webinar Differentiating Capabilities Of Data Security Portfolio Vendors

  Using The Forrester Wave

  June 24, 2019 | Heidi Shey

  Major data security vendors and tech titans like Microsoft and Google have expanded their portfolio of capabilities to approach data security in a holistic and integrated fashion. This expansion...

• Report IoT Solutions Transform The Cold Chain

  Enhanced Cold Chain Processes Benefit Many Industries

  May 2, 2019 | Michele Pelino

  Firms in the perishable food, transportation, rubber and plastics, pharmaceutical, chemical, and oil and gas industries are deploying internet-of-things (IoT)-enabled cold chain processes to use...

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  Webinar Augmented Reality And Virtual Reality In Industry: Good For More Than Just Training

  March 11, 2019 | Paul Miller

  Augmented reality, mixed reality, and virtual reality (collectively referred to as extended reality) are making their way into industrial environments. But there is a disconnect between all the...