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  • Report The State Of Mobile Technology For Marketers, 2014

    October 23, 2014 | Thomas Husson

    Adoption of smartphones is skyrocketing around the globe. Sophistication of consumers' use of those smartphones is likewise climbing — without consumers even noticing it. Mobile is simply part of...

  • Report The Facebook Factor

    Quantifying The Impact Of A Facebook Fan On Brand Interactions
    April 9, 2012 | Gina Fleming

    Quantifying the impact of a Facebook fan can be difficult and elusive for marketers. Forrester uses statistical modeling to analyze the effect of being a Facebook fan on brands. The model gives...

  • Report Finding The Right Agency Model To Support Your Global Search Marketing Programs

    May 11, 2011 | Lucilla De Sarlo

    With more marketers running global search programs, more are asking what type of global search agency relationship works best. Marketers can choose from three relationship models: centralized...

  • Report Best Practices For Tablet Media Apps

    Leverage These Business Models And Features For Media App Success
    March 29, 2011 | Sarah Rotman Epps, Seth Fowler

    Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

  • Report Latin American Social Technographics® Revealed

    How Can Companies Leverage Latin Americans' Love of Social Media?
    August 9, 2010 | Roxana Strohmenger

    Forrester's Social Technographics® profiles reveal that online metropolitan Brazilians and Mexicans are voracious consumers of social media and are the most active across every level of social...

  • Report Market Overview: Virtual Event Platforms For B2B Marketers

    Avoid The Pitfalls Of Early Adopters By Choosing The Right Platform And Services
    February 25, 2010 | Jennifer Belissent, PhD

    Tech marketers are beginning to embrace virtual events as a way of reaching diverse audiences to meet a wide range of objectives — from brand awareness and demand generation to customer experience...

  • Report Benchmarks And Best Practices For Online Video Advertising

    The 2009 US Online Video Advertising WebTrack
    February 4, 2010 | Nate Elliott

    With users consuming more online video than ever, marketers are set to spend more than $1 billion on online video advertising in 2010. We watched nearly 50 hours of video on 87 Web sites to learn...

  • Report Best Practices: Mobile Marketing

    As Mobile Campaigns Spread, Plan And Measure Them Appropriately
    August 6, 2009 | Neil Strother

    Mobile marketing is gaining momentum, even in a down economy. One in four US interactive marketers is currently using mobile, and nearly half of these (47%) will increase mobile spending this year....

  • Report What The Media Meltdown Means For Marketing

    July 21, 2009 | David Card

    The recession has accelerated systemic changes in the media landscape: Audiences are fragmenting, taking more control, and seeking inexpensive — or free — alternatives. Combined, print and...

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