Search Results

• Report Rethink Metrics To Gain DX Traction

  Performance Management: The Digital Experience Delivery Playbook

  January 4, 2021 | Joe Cicman, Caleb Ewald

  Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital...

• Report Planning And Delivery Ecosystem: The Central Nervous System For Delivering Business Strategy

  Tools And Technology: The Agile Software Leadership Playbook

  December 22, 2020 | Margo Visitacion

  CRM and enterprise resource planning (ERP) are familiar enterprise systems of record for customer and financial transactions, respectively. However, there's no equivalent system that informs firms...

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report EA Professionals, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Gordon Barnett, Rusty Warner

  Successfully enabling a customer-obsessed strategy is dependent on a well-coordinated technology strategy championed by both business and technology executives. To succeed, outcome-driven...

• Report Now Tech: Public Cloud Development Platforms In China, Q2 2020

  Forrester's Overview Of 28 Public Cloud Development Platform Providers In China

  June 18, 2020 | Charlie Dai, Danny Mu

  You can use public cloud development platforms to build the technology foundations of an adaptive enterprise and simplify digital operations, modernize business applications, and facilitate...

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  Webinar How To Build Your Enterprise Microservices Strategy

  June 18, 2020 | Randy Heffner

  You need a strategy for microservices. Although microservices show great promise for fostering business agility, only 13% of those using them say their microservice architecture is...

• Report Don't Hinder Effective Business Execution With Rigid Reporting Lines

  Power Your Firm's Customer Obsession — Evolve From Functional To Adaptive Structures

  May 12, 2020 | Gordon Barnett, Bobby Cameron

  As firms become more customer obsessed, the CIO mandate becomes richer and more complex — customer led, insights driven, fast, and connected. Succeeding in this ever-changing environment means CIOs...

• Report Case Study: Reference Architectures And The Quest For Transformation Success

  Saudi Telecom Company's IoT Reference Architecture Helps Drive The Firm's Transformation From Network To Service Provider

  April 6, 2020 | Gordon Barnett

  Customer-obsessed firms that aspire to thrive in the digital era are dependent on enterprise architecture (EA) discipline for guidance on how to enable transformation of business models. At Saudi...

• Report Speak The Same Language To Harmonize Martech And Digital Experience Initiatives

  Aligning Creatives And Techies Starts By Defining Joint Missions

  March 23, 2020 | Allen Bonde

  With an ever-growing mix of media types and channels, marketing and tech teams must collaborate to deliver high-impact, scalable digital experiences to their shared customers. Aligning around a...

• Report Now Tech: Public Cloud Development Platforms, Q1 2020

  Forrester's Overview Of 16 Public Cloud Development Platform Providers

  March 4, 2020 | Dave Bartoletti, John Rymer

  Application development and delivery (AD&D) pros can use public cloud development platforms to quickly develop and deliver applications to support business innovations and operations automation,...

• Report Digital Experience 2020: A Reference Architecture Powered By Data Drives Digital Maturity

  Vision: The Digital Experience Delivery Playbook

  November 11, 2019 | Mark Grannan, Allen Bonde

  Creating high impact, scalable digital experiences (DXes) has become a key milestone on the road to digital transformation. Yet doing it faster, cheaper, and being focused often separates winning...