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The Customer Loyalty Playbook For 2021
Create A Loyalty Strategy, Not Just A Rewards Program
Earning customer loyalty demands more than implementing a rewards program. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper...
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Report Singapore Banking Customers Prefer Hybrid Experiences
Delight Customers With The Best Of Both Worlds: Digital And Physical
December 18, 2020 | Tom MouhsianOur annual CX Index and financial services studies offer fresh perspectives on what customers like, trust and prefer. In this report, we focus on customer experiences that take place in both...