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• Report Sizing Up US Tablet Usage And User Experience

  A Technographics® 360 Report: Using Mobile Behavior, Social Listening, And Online Community Data

  May 11, 2015 | Nicole Dvorak

  Today, we lump tablets into the broader category of mobile devices, implying that consumers take them wherever they go and use them throughout the day. Our data, however, tells us the opposite....

• Report Mobile's Role In The Consumer's Path To Purchase

  A Technographics® 360 Report: Using Behavioral Tracking, Survey, And Online Community Data

  April 15, 2015 | Nicole Dvorak

  When they want a product or service, consumers embark on a path to purchase; they discover, explore, buy, use, ask, and engage using a multitude of touchpoints. The rise in the adoption of mobile...

• Report A Consumer Market Researcher's Introduction To Mobile POST

  July 9, 2009 | Reineke Reitsma

  Creating and implementing a sound mobile strategy is challenging, but as consumers adopt higher-end cell phones, companies need to understand how they should connect with consumers on a device...

• Report A Consumer Market Researcher's Introduction To Mobile Technographics®

  May 22, 2009 | Reineke Reitsma

  Effective marketing requires sending the right message to the right person, and cell phones' anytime, anywhere character makes them the perfect delivery system for that message. The ubiquity of...