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  Webinar Leverage Forrester's Privacy Segmentation To Optimize Customer Trust

  May 10, 2017 | Fatemeh Khatibloo, Gina Fleming

  As consumers become more aware that companies collect and use their personal data for marketing purposes, some customers stop (knowingly) sharing their data altogether, while others come to expect...

• Report Predictions 2017: Six Ways Privacy Will Rock Global Business

  November 1, 2016 | Fatemeh Khatibloo

  From the ratification of Europe's new privacy law to high-profile privacy actions by the US Federal Trade Commission, 2016 was a turning point for the privacy industry. In 2017, customer insights...

• Report Q&A: What Global Marketers Need To Know About European Privacy Laws

  October 14, 2016 | Fatemeh Khatibloo

  In May 2018, Europe's General Data Privacy Regulation (GDPR) will go into enforcement mode. Most North American marketers may think they're immune to these laws — and to their hefty penalties — but...

• Report Vendor Landscape: Privacy-Support Providers For Marketers

  August 19, 2016 | Fatemeh Khatibloo

  A multitude of vendors — from agencies and identity management vendors to certification providers — provide guidance to firms about customer privacy issues. This report provides an overview of the...

• Report Brief: Be Cool, Not Creepy

  The Causes Of Creepy Experiences And How Brands Can Avoid Them

  January 29, 2016 | Fatemeh Khatibloo

  Each of us has had an experience we might describe as "creepy." But in the context of marketing and advertising, what does that word really mean? This report uses Forrester's ConsumerVoices...

• Webinar Privacy: Make It A 2016 Strategic Initiative Or Lose Customers. The Choice Is Yours

  December 1, 2015 | Fatemeh Khatibloo, Enza Iannopollo

  "Privacy is dead." It's a trope so oft-repeated you might be forgiven for thinking it's true. But nothing could be further from the truth. Customers care more than ever about how their data is...

• Report Evolving Consumer Attitudes On Privacy: A Q4 2015 Update

  A Technographics® 360 Report: Using Survey, Social Listening, And Behavioral Data

  November 16, 2015 | Anjali Lai, Fatemeh Khatibloo

  Pundits like to say that privacy is dead. But from Forrester's perspective, privacy is not only very much alive, but it's set to become a major competitive differentiator in the years to come....

• Report Predictions 2016: The Trust Imperative For Customer Insights Pros

  November 9, 2015 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  In 2016, short-sighted firms will make the mistake of thinking that privacy is only about meeting compliance and regulatory requirements at the lowest possible cost. Enlightened ones will recognize...

• Report Implement Preference Management To Build Customer Trust

  October 20, 2015 | Fatemeh Khatibloo

  Empowered customers are increasingly opting out of irrelevant and undesired marketing communications. Preference management is a powerful tool that lets customer insights (CI) professionals combine...

• Report Brief: When Customers Take Control

  July 20, 2015 | Fatemeh Khatibloo, Thomas Husson

  In the age of the customer, individuals have the power to drive market shifts that fundamentally change how businesses make their products and services and how they bring those products and...

• Report Brief: What Keeps Privacy Pros Up At Night?

  CI Pros Are Critical To Ensuring Better Privacy Practices

  March 25, 2015 | Fatemeh Khatibloo

  Earlier this year, we moderated a panel of privacy and security experts at the Churchill Club in San Francisco, California. Held on the annual Data Privacy Day, the event focused on the state of...

• Report Personal Identity And Data Management Success Starts With Customer Understanding

  March 17, 2015 | Fatemeh Khatibloo

  With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

• Report Make Sense Of A Fractured Consumer Data Ecosystem

  Prepare For New Entrants And Business Models In The Consumer Data Ecosystem

  January 27, 2015 | Fatemeh Khatibloo

  Although widespread adoption of personal identity and data management (PIDM) remains a few years away, the ecosystem of data lockers, digital identification tools, and authorization managers is...

• Report Building Data Stewardship Is A New Customer Insights Imperative

  January 7, 2015 | Fatemeh Khatibloo

  In anticipation of the increasing adoption of personal identity and data management (PIDM) tools and services, customer insights (CI) leaders will be held increasingly accountable for their...

• Report Leverage Contextual Privacy To Create Better Location Engagement

  October 29, 2014 | Fatemeh Khatibloo, Adam Silverman

  Retail marketers long for the kinds of in-store analytics and in-aisle targeting that eCommerce and digital marketing teams have leveraged for over a decade with web analytics and online...

• Report Evolving Consumer Attitudes On Privacy

  A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

  July 28, 2014 | Fatemeh Khatibloo, Anjali Lai

  The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

• Report Quick Take: How Facebook's Mood Manipulation Study Affects Marketing

  The Social Giant's Research Could Help Brands In The Long Term, If It Doesn't Scare Users Away

  July 2, 2014 | Fatemeh Khatibloo, Nate Elliott

  Now that Facebook has confirmed its ability to manipulate user sentiment by changing what users see in their news feeds, marketers and customer insights leaders need to reconsider their brands'...

• Report Toolkit: Loyalty Program Member Interaction Assessment

  June 17, 2014 | Emily Collins

  The inner workings of a loyalty program and external member interactions are deeply interconnected. To truly assess the success of a given program, you must look not only at the strategy but also...

• Report Quick Take: Facebook's f8 Announcements Mark A Sea Change In User Privacy

  What CI Pros Need To Know About Changes To Facebook's Data-Sharing Practices

  May 2, 2014 | Fatemeh Khatibloo, Eve Maler

  At its f8 conference in San Francisco this week, Facebook announced several changes to its developer platform. While the event's focus was on tools to help developers grow adoption of, and revenues...

• Report Assess Your Customers' Personal Identity And Data Management Attributes

  April 29, 2014 | Fatemeh Khatibloo

  Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand...

• Report Is Your Customer Insights Practice Ready For EU Privacy?

  Q&A: EU Privacy Regulations

  April 3, 2014 | Fatemeh Khatibloo, Chris Sherman, Andrew Rose

  This report, originally written for security and risk professionals, is of critical importance to customer insights (CI) professionals as well. The European Union is poised to increase demands of...

• Webinar Contextual Privacy: Making Trust A Market Differentiator

  January 28, 2014 | Fatemeh Khatibloo, Eve Maler

  "Privacy is dead." It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

• Report The Privacy Exchange Disconnect

  Marketers Must Show Value For Consumer Information

  November 16, 2009 | Dave Frankland

  Consumers and marketers have contradictory impressions of the value marketers provide in exchange for the consumer data they collect. Marketers claim they deliver more relevant products, services,...

• Report Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

  Consumers Are No Longer Passive About Their Privacy

  October 29, 2009 | Dave Frankland

  Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its...

• Report Reinforce Privacy Through Full Disclosure

  Marketers Must Embrace Privacy To Avoid Consumer Outcry

  October 29, 2009 | John Lovett, Dave Frankland

  Despite consumer privacy concerns, the vast majority of Web sites from retailers to healthcare providers are actively tracking the behavior of online visitors. This practice is well within the...