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• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

• Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  The 12 Providers That Matter Most And How They Stack Up

  October 22, 2019 | Cinny Little

  In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

• Report B2B Insights Deep Dive: Use AI To Activate Emotion

  A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Drive Engagement

  A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

  A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

• Report At A Glance: Use AI To Focus B2B Insights On The Human Imperative

  Boost Buyer Experiences With Empathy, Engagement, And Emotion

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know...

• Report New Tech: Market And Competitive Intelligence (M&CI) Solutions, Q1 2019

  Forrester's Landscape Overview Of 27 Providers

  March 7, 2019 | Cinny Little, Elizabeth Cullen

  A new crop of emerging technologies is turbocharging market and competitive intelligence (M&CI) professionals' ability to scale delivery of actionable insights. This report presents an overview of...