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Survey Forrester Analytics Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2021
March 15, 2021SURVEY TOPICS Smart TVs Smartphones Tablets Computers Smartwatches Smart home devices Media streaming devices Productivity software Smart speakers Graphic design software Home telecom...
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Survey Consumer Technographics® Healthcare Topic Insights 2 Survey, 2020
November 23, 2020SURVEY TOPICS Device adoption and attitudes General health and wellness Caregivers and caregiver profile Caregiver challenges Health insurance coverage and interactions Health wearables and smart...
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Survey Consumer Technographics® Financial Services Topic Insights 2 Survey, 2020
November 23, 2020SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Brand perceptions Engagement Financial well-being SURVEY METHODOLOGY The Forrester...
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Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 2 Survey, 2020
November 9, 2020SURVEY TOPICS E-books and print media Audio Mobile device accessories Energy Social experience Advertising Telecom services Cord cutting and cord nevers Loyalty and switching service...
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Survey Consumer Technographics® Financial Services Topic Insights 1 Survey, 2020
November 2, 2020SURVEY TOPICS Device adoption and attitudes Financial services general Financial services brand relationships Banking by channel Mobile banking Fintech Payments Point of...
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Survey Consumer Technographics® Retail Topic Insights 2 Survey, 2020
November 2, 2020SURVEY TOPICS Device adoption and attitudes Retailers and purchasing Cross-border online shopping Luxury shopping Subscription replenishment services Direct-to-consumer Social commerce Ratings and...
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Survey Consumer Technographics® Healthcare Topic Insights 1 Survey, 2020
October 19, 2020SURVEY TOPICS General health and wellness Medical care and advice Retail clinic Seeking care and care experiences Pharmacy and prescriptions Health insurance plan and coverage Digital health...
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Survey Consumer Technographics® Technology, Media, And Telecom Topic Insights 1 Survey, 2020
October 13, 2020SURVEY TOPICS Browser and email use Wi-Fi Home networks Energy Paperless billing and autopay Gaming (US) Augmented reality Virtual reality TVs Computers Smartphones Gaming (Canada) Plans and...
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Survey Consumer Technographics® Retail Topic Insights 1 Survey, 2020
October 5, 2020SURVEY TOPICS Device adoption and attitudes Retailer/manufacturer Promotion and coupons Customer acquisition and retention Back-to-school shopping Delivery/fulfillment Returns Retail...
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Survey Consumer Technographics® Financial Services Consumer Buyer Journey Survey, 2020
September 30, 2020SURVEY TOPICS Bank account Credit card Life insurance policy Auto insurance policy Home insurance policy Investment account Mortgage Loan SURVEY METHODOLOGY The Forrester Analytics Consumer...
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Survey Consumer Technographics® Healthcare Consumer Buyer Journey Survey, 2020
September 8, 2020TOPICS COVERED Health status Health insurance coverage and brand Health insurance discover phase Health insurance explore phase Health insurance buy phase Health insurance use phase Health...
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Survey Consumer Technographics® Technology, Media, And Telecom Consumer Buyer Journey Survey, 2020
September 3, 2020SURVEY TOPICS HDTV Smartphone Tablet Computer Smartwatch Smart home device Game console or gaming computer Smart speaker Augmented reality or virutal reality device Home telecom service Wireless...
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Survey Consumer Technographics® Retail Consumer Buyer Journey Survey, 2020
August 17, 2020SURVEY TOPICS Clothing and footwear Cosmetics and beauty products Home décor, furnishings, or furniture Small or personal appliances Baby products Toys and games Pet products Large...
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Survey Consumer Technographics® US Healthcare Recontact Survey, 2020
June 22, 2020SURVEY TOPICS General health and wellness Telehealth and remote health Wellness management Health education Online engagement with healthcare companies Health literacy Pharmacy and prescriptions...
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Survey Consumer Technographics® US Technology, Media, And Telecom Recontact 2 Survey, 2020
June 8, 2020SURVEY TOPICS Telecom services Cord cutting and cord nevers Loyalty and switching service providers Over-the-top services Video and TV Online services Home security Smart home technology Virtual...
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Survey Consumer Technographics® US Technology, Media, And Telecom Recontact 1 Survey, 2020
June 8, 2020SURVEY TOPICS Wearables TVs Computers Smartphones Gaming Device preference Plans and purchase Communication Security Device ecosystem interaction Personal devices for work purposes SURVEY...
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Survey Consumer Technographics® COVID-19 Survey (Wave 2)
May 21, 2020SURVEY TOPICS General attitudes and behaviors Retail behaviors Financial services behaviors Technology, media, and telecom behaviors SURVEY METHODOLOGY The Forrester Analytics Consumer...
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Survey Consumer Technographics® Benchmark Survey, Part 1, 2020
March 23, 2020SURVEY TOPICS Device adoption and attitudes Media and advertising Online topics and websites Streaming Social media behaviors Retail spending, products, and brands purchased Payment methods and...
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Survey Consumer Technographics® Benchmark Survey, Part 2, 2020
March 23, 2020SURVEY TOPICS Telecom providers, services, and behaviors Television viewership and brands Advertising attitudes and behaviors Loyalty programs Financial services brands and activities Digital...
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Survey Consumer Technographics® North American Technology, Media, And Telecom Topic Insights 2 Survey, 2019
November 18, 2019SURVEY TOPICS eBooks and print media Audio Gaming Online sports gambling Mobile device accessories Social experience Advertising Telecom services Cord cutting and cord nevers Loyalty and switching...
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Survey Consumer Technographics® North American Financial Services Topic Insights 2 Survey, 2019
November 11, 2019SURVEY TOPICS General finance Mobile finance Financial product bundling Engagement Role of person Virtual agents and automation Wealth transfer SURVEY METHODOLOGY The Forrester Analytics Consumer...
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Survey Consumer Technographics® North American Healthcare Topic Insights 2 Survey, 2019 (US)
November 4, 2019Survey topics Health insurance coverage Social determinants of health Remote health monitoring Digital and paper health communications Prescriptions and treatment MethodologyThe Forrester...
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Survey Consumer Technographics® North American Retail And Travel Topic Insights 2 Survey, 2019
October 21, 2019SURVEY TOPICS Retailers and purchasing Subscription replenishment services Social commerce Promotions/coupons Returns, ways to return, attitudes Customer acquisition and retention Ratings and...
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Survey Consumer Technographics® North American Financial Services Consumer Buyer Journey Survey, 2019
September 23, 2019SURVEY TOPICS The customer lifecycle covers six phases — discover, explore, buy, ask, use, and engage — for the following financial products and services: Bank account Credit card Life...
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Survey Consumer Technographics® North American Retail And Travel Topic Insights 1 Survey, 2019
September 23, 2019SURVEY TOPICS Retailer/manufacturer Cross-border online shopping Customer service Back-to-school shopping Luxury shopping Retailer interaction Delivery/fulfillment In-store technology SURVEY...
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