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The Retail E-Commerce Playbook For 2021
The Art And Science Of Retail eCommerce
Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...
Charts & Figures
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A 360-Degree View Of The Customer Has Eight Facets
February 4, 2021
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Personalization Requires Insights, Automation, And Engagement
February 4, 2021
Search Results
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Report Research Overview: Omnichannel Requires A Buffet Of Tech Solutions
Tools And Technology: The Omnichannel Commerce Playbook
February 4, 2021 | Brendan WitcherToday's "anywhere, anytime" commerce means that digital business leaders must race to fully modernize their commerce systems while recognizing that omnichannel is far more complex than simply...
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Report Now Tech: Warehouse Management Systems, Q1 2021
Forrester's Overview Of 19 Warehouse Management Systems
January 27, 2021 | George LawrieFor years, companies outsourced transportation and warehouse management by using third-party logistics services to share logistics facilities. But supply chain disruption and rapidly changing...
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Report Grocers And C-Stores: Check Out Cashierless Technology Decision Points And Benefits
January 7, 2021 | Scott ComptonThis research helps retail store operations and digital transformation executives evaluate the choices related to cashierless checkout technology, including scan by customer, smart carts, and...
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Report The Future Of Commerce Technology: Commerce Platforms End With An Ecosystem On FIRE
Digital Acceleration Demands That Businesses Evolve Their Architecture To Survive
January 5, 2021 | Emily PfeifferCommerce is no longer the core technical function within increasingly complex commerce tech stacks. As this landscape shifts, the new dual cores instead center around experience and operations....
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Report Betting On Bots For Grocery E-Commerce
What You Need To Know About Automated Microfulfillment Solutions For Grocery E-Commerce
December 28, 2020 | Scott ComptonGrocery store operations and digital execs are evaluating and investing in innovative, automated technology to scale to growing consumer demand for fast fulfillment options of online orders. In...
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Report Now Tech: Digital Supply Chain Control Tower Solutions, Q4 2020
Forrester's Overview Of 17 Digital Supply Chain Control Tower Solution Providers
December 23, 2020 | George LawrieYou can use control towers to orchestrate demand forecasts, open new routes to market, and deliver differentiating customer experiences such as subscription fulfillment. But to realize these...
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Report Building The Business Case For Omnichannel Commerce
Business Case: The Omnichannel Commerce Playbook
December 7, 2020 | Brendan WitcherDigital business professionals must build effective omnichannel business cases to minimize the risk of launching initiatives that: 1) lack critical internal support; 2) fail to meet customers'...
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Webinar Retailers: Optimize Your Post-Purchase Experience To Delight And Win Customers
November 19, 2020 | Emily Pfeiffer, Brandon ShaikRetailers and brands often miss the opportunity to create excellent experiences for their customers even after capturing an order. Unlike with regular marketing emails, customers are much more...
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Webinar Retail Predictions 2021
As they navigate the next wave(s) of the global COVID-19 pandemic in 2021, retailers, brand manufacturers, and ecosystem players (such as mall operators) will determine whether they are in...
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Webinar Where The Grocery Industry Goes Next: Digital Transformation And Store Operations (Part 1 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Webinar Where The Grocery Industry Goes Next: Marketing And E-Commerce (Part 2 of 2)
Forrester’s analysts present a series of overviews, panels, and discussions on the solutions, tactics, and technologies shaping the grocery industry, both in stores and online. This webinar...
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Webinar Retail This Week, Part 11
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Report The Forrester Retail Quarterly Earnings Review, Q1 2020
Highlights From 24 Retail Q1 2020 Earnings Call Transcripts
As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review...
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Webinar Retail This Week, Part 10
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Webinar Retail This Week, Part 8
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Report Paving The Path To Omnichannel Commerce
Roadmap: The Omnichannel Commerce Playbook
July 14, 2020 | Brendan WitcherDigital business professionals have long recognized the need for omnichannel programs, but many are unsure of where to start. This report guides digital business pros on how to craft an omnichannel...
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Report Omnichannel Commerce Metrics That Matter
Performance Management: The Omnichannel Commerce Playbook
July 10, 2020 | Brendan WitcherTo achieve key business goals with omnichannel programs, digital strategy professionals need to ensure that they have the right metrics in place. But not all metrics are created equal, and success...
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Webinar Retail's Omnichannel Acceleration: Mastering Commerce And Fulfillment In Times Of Crisis And Beyond
Today's customers expect a consistent and connected experience across shopping touchpoints. As consumer behavior continues to shift as a result of the pandemic, a seamless omnichannel experience is...
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Webinar Retail This Week, Part 7
Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...
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Webinar Retail This Week, Part 6
June 12, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Report Envisioning The Future Of Omnichannel Commerce
Vision: The Omnichannel Commerce Playbook
June 11, 2020 | Brendan WitcherOmnichannel is not a new concept, but B2C, B2B, and even B2B2C companies still grapple with how to transform from multichannel to omnichannel. Omnichannel capabilities cover four key areas: view of...
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Report Your Strategic Plan Is The Linchpin For Omnichannel Success
Strategic Plan: The Omnichannel Commerce Playbook
June 2, 2020 | Brendan WitcherOrganizations today must have a comprehensive strategic plan that aligns their internal teams with a single vision for omnichannel excellence. However, because omnichannel commerce continues to...
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Report The Definitive Drop-Ship Guide For Brands And Retailers
Find Your Technology Partners To Enable Successful Drop-Ship Selling
Retailers and brands know that shoppers value comprehensive and trustworthy product selections online. They also know drop-ship solutions provide them with bigger assortments and margins. For...
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Webinar Retail This Week, Part 5
May 29, 2020 | Sucharita KodaliJoin Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...
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Report The Forrester Wave™: B2B Commerce Suites, Q2 2020
The 13 Providers That Matter Most And How They Stack Up
In our 29-criterion evaluation of B2B commerce suites providers, we identified the 13 most significant ones — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite,...
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