Search Results

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  Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

  Using The Forrester Wave™

  April 14, 2021 | Ted Schadler

  2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

• Report New Tech: Digital Product Management Tools And Tech, Q2 2021

  Forrester's Landscape Overview Of 48 Providers

  April 12, 2021 | Nigel Fenwick, Caleb Ewald

  Product managers demand a robust set of technologies to coordinate products and gather insights from customers. Thankfully, emerging tools and technologies aim to solve many of the biggest product...

• Report How To Succeed With Marketplace Business Models In Financial Services

  Hint: Build A Collaborative Business Model Strategy

  April 12, 2021 | Jacob Morgan

  The financial services industry is already responding to platform-driven change, of which the marketplace approach is the most likely winner. This report distills best practices from firms at the...

• Report Digital Businesses: Hold Vendors To A Higher Standard And Demand The Support You Deserve

  Some Retailers And Brands Suffer From Vendors' Outdated Practices — And Don't Even Realize It

  April 12, 2021 | Emily Pfeiffer

  Digital business leaders must readjust their expectations and push commerce tech vendors to modernize and move forward as quickly as end consumers demand. But some businesses are so used to how...

• Report Forrester Infographic: The State Of Services In 2021 — Working With Partners

  April 12, 2021 | Amanda LeClair

  As enterprises tap into digital opportunities to transform, what they look for, and more importantly need, from their services providers evolves. The impact of COVID-19 has accelerated many of...

• Report What You Need To Thrive In Autonomous Finance

  Companies Looking To Win Customers And Make Money With Autonomous Finance Offerings Will Need Distinct Capabilities And Competencies — And They'll Need To Own Certain IP

  April 12, 2021 | Peter Wannemacher

  Early in 2020, Forrester predicted a move away from financial products, with the onus to use them effectively on the customer. In their place, we see tools using algorithms and AI technologies to...

• Report Brands: Gauge The Size Of Your Digital Commerce Prize

  Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

  April 9, 2021 | Michelle Beeson

  Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital...

• Report Assess Your Digital Insurance Capabilities

  Assessment: The Digital Insurance Strategy Playbook

  April 9, 2021 | Jeffery Williams

  For insurers, the competitive landscape continues to intensify as smartphone-enabled insurtechs and ecosystem orchestrators exploit the empowered consumer's demand for digital interactions. To keep...

• Report Inhibitors To Achieving Consumer Digital Experience Goals In The Next Two Years

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "When you look forward two years and think about your aspirations for your consumer digital experiences, what will inhibit you from reaching those goals?" This report shares these perspectives from...

• Report Digital Experience Priorities In The Next Two Years

  A Series Of Executive Conversations On Digital Experiences

  April 1, 2021 | Julie Ask

  "When you look forward two years, how will you describe your digital experiences? What is the next leap forward?" This report shares these perspectives from our "Digital Experience Executive...

• Report Six Trends That Are Shaping P&C Digital Insurance Tech Strategies In 2021

  March 31, 2021 | Ellen Carney

  The year 2020 shattered insurance industry inertia. Insurance digital and tech organizations honed their digital servicing capabilities as a critical means to retain customers. New products and...

• Report Consumer Banking Trends In 2021

  Five Trends Shaping The Next Generation Of Retail Consumer Banking

  March 30, 2021 | Alyson Clarke

  The COVID-19 pandemic has both accelerated and initiated changes to consumer behavior and the retail banking landscape that will be felt for many years to come. It has accelerated the entrance of...

• Report Takeaways From Forrester’s Global Emerging Technology Survey

  March 30, 2021 | Julie Ask

  From October 2018 to December 2020, 365 digital business executives completed Forrester’s Global Emerging Technology Survey. A summary of the survey’s top-line results are shared in this report. We...

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  Webinar Wearables Are For Consumers, Not Doctors

  March 30, 2021 | Julie Ask, Alessia Stewart, Paul-Julien Giraud

  We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

• Report The State Of Chat In Retail, 2021

  Consumers Use Chat For Customer Support, Including Prepurchase Support, But Not For Commerce

  March 23, 2021 | Julie Ask, Nicole Murgia

  As consumers increasingly opt to engage with retailers and brands via chat, firms must ensure that customer experiences are efficient, effective, and effortless. Digital business pros have used...

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  Webinar How To Monetize Open Finance And Platform Business Models

  Use Forrester’s Framework To Build An Open Finance Monetization Strategy

  March 23, 2021 | Jacob Morgan

  Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

• Report The Forrester Wave™: Commerce Services, Q1 2021

  The 14 Providers That Matter Most And How They Stack Up

  March 22, 2021 | Ted Schadler

  In our 28-criterion evaluation of commerce services providers, we identified the 14 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, Dentsu, EPAM, HCL Technologies, IBM, Infosys,...

• Report Moments: Maturity Framework 2021

  Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

  March 18, 2021 | Julie Ask

  Future experiences will be rightsized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And...

• Report How To Elevate Digital Superannuation Experiences

  Fix The Basics And Build New Capabilities

  March 17, 2021 | Zhi-Ying Barry, Vijay Raghavan

  Superannuation firms' websites and mobile apps have become hubs for their members' retirement planning decisions. Although digital platforms are one of the top drivers for loyalty for...

• Report The State Of Alternative Payments Acceptance In UK Retail

  An Evaluation Of 102 UK Retailers And Their Payment Options

  March 12, 2021 | Lily Varon, Michelle Beeson, Nicole Murgia

  We reviewed 102 UK retailers across several categories to evaluate the current state of alternative payments acceptance. The evaluation covered 10 alternative payment methods, including digital...

• Report How To Build Great Digital Products

  A Digital Product Management Series Report

  March 9, 2021 | Nigel Fenwick

  Tomorrow's revenue will increasingly depend on how well your company manages new digital products. To succeed, your organization needs a robust digital product management capability: one that is...

• Report Future-Proof Your B2B Commerce Strategy To Meet Customers Where They Buy

  Vision: The B2B E-Commerce Playbook

  March 8, 2021 | Joe Cicman, Allen Bonde, Caleb Ewald

  More than 30% of B2B technology buyers already make their initial purchases through a digital channel. But many products aren't a fit for purely digital selling. Even as B2B buyers are accelerating...

• Report The Forrester Retail Quarterly Earnings Review, Q3 2020

  Highlights From 27 Retail Q3 2020 Earnings Call Transcripts

  March 8, 2021 | Fiona Swerdlow, Madeline Cyr

  As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review for Q3...

• Report Digital Go-To-Market Review: CPG Brands, 2021

  Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

  March 5, 2021 | Sucharita Kodali, Madeline Cyr

  Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term digital success, including the strength of their direct-to-consumer (DTC) operations....

• Report COVID-19 Accelerated Your Digital Momentum — Don't Slow Down Now

  How To Harness Digital Momentum During And After The Pandemic

  February 25, 2021 | Michael Barnes

  The global pandemic forced many firms to shift almost overnight to only engaging customers virtually. Digital teams were thrust to the forefront of organizations' responses. The impact on digital...