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• Report Prioritize The Tech That Paves The Path To People-First Marketing

  Tools And Technology: Experience-Led Marketing Playbook

  January 12, 2021 | Stephanie Liu

  CMOs and marketers are increasingly aware of their potential impact on the customer experience (CX). Nearly half of global marketing decision-makers say it's a high or critical priority. CMOs and...

• Report An Illustrated Guide To Collecting Zero-Party Data

  Use Microexperiences To Quickly And Easily Collect Rich Customer Attributes

  August 20, 2020 | Stephanie Liu

  Zero-party data (ZPD), or data that a consumer proactively and intentionally shares about herself, has always been a valuable source of customer insight. B2C marketers today are building a variety...

• Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

  Forrester's Landscape Overview Of 21 Providers

  January 2, 2020 | Andras Cser, Fatemeh Khatibloo

  Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

• Report Predictions 2020: Europe

  Europe Will Deliver Regulatory Leadership Amid Uncertainty

  November 4, 2019 | Martha Bennett, Dan Bieler, Thomas Husson

  In 2020, European firms will grapple with increased volatility on both the economic and geopolitical fronts, and Germany's industrial firms, Digital China, and regulators will capitalize on the...

• Report Q&A: What Marketers Need To Know About Consumer Identity Graphs

  As The Key To Identity Resolution, The Identity Graph Is Having A Moment

  August 26, 2019 | Joe Stanhope

  Historically considered an obscure, often hidden, function, the identity graph is enjoying unprecedented popularity as B2C marketers prioritize identity resolution. Firms now understand that the...