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• Report Develop Effective Security And Privacy Policies

  March 29, 2018 | Heidi Shey

  Data security and privacy policies are ineffective and can even hinder business processes without a clear understanding of the data — from what it is to where it exists. Data identity is the...

• Report The Forrester Privacy And GDPR Maturity Model

  April 21, 2017 | Enza Iannopollo, Renee Murphy, Fatemeh Khatibloo

  Protecting customers' privacy is a priority for firms around the world. But data privacy standards differ widely from one country to the next — in fact, there are over 100 variations globally....

• Report Empowered Customers Demand Contextual Privacy

  A North American Consumer Technographics® Report

  April 6, 2017 | Anjali Lai, Gina Fleming, Fatemeh Khatibloo

  Your consumers are ready for (if not demanding) innovation more than ever before — but they won't blindly embrace experiences at the expense of their data privacy. Instead, increasingly empowered...

• Report Five Ways For Federal Agencies To Improve The User Experience And Digital Security

  October 1, 2015 | Rick Parrish, Allegra Burnette, Andras Cser

  Customers neither like nor trust federal digital customer experience (CX), and the situation is about to get worse. In response to recent high-profile hacks, federal agencies are set to implement...

• Report Washington Must Work Harder To Spur The Public's Interest In Digital Government

  Federal Agencies Are Spending Millions On Digital CX That Customers May Not Want

  April 28, 2015 | Rick Parrish

  Federal agencies will continue spending huge sums on digital customer experience (CX) for years to come. Their efforts have already given the American people more and better digital channels than...

• Report Personal Identity And Data Management Success Starts With Customer Understanding

  March 17, 2015 | Fatemeh Khatibloo

  With the increase in high-profile data breaches and the recent Federal Trade Commission (FTC) settlements that hold Facebook, Google, and Twitter accountable to strict privacy audit guidelines,...

• Report Brief: Privacy Concerns Will Shape, Not Stop, Google Glass Adoption

  How You Can Experiment With Glass Today Despite Privacy Concerns

  September 26, 2014 | J. P. Gownder

  Infrastructure and operations (I&O) leaders are already looking at how Google Glass can play a supporting role in their enterprise mobility strategies. Today's pilots cross the spectrum of use...

• Report Five Ways To Navigate Privacy Issues In Wearable Computing

  Consider Privacy Up Front When Developing A Wearables Strategy

  August 1, 2014 | J. P. Gownder

  Wearables are gaining popularity in both the consumer and enterprise worlds as they open up new technology-enhanced experiences — but with this ascension comes privacy concerns. For example,...

• Report Evolving Consumer Attitudes On Privacy

  A Technographics® 360 Report: Using Survey, Qualitative, And Social Listening Data

  July 28, 2014 | Fatemeh Khatibloo, Anjali Lai

  The tide of privacy is turning. For the past decade, brands have become increasingly dependent on the collection, analysis, and use of consumer data. With many consumer services now subsidized by...

• Report Assess Your Customers' Personal Identity And Data Management Attributes

  April 29, 2014 | Fatemeh Khatibloo

  Personal identity and data management (PIDM) changes the way marketers will communicate with their customers. But to understand how, customer insights (CI) professionals need to first understand...

• Report Privacy Matters For Online Advertisers

  Behavioral Marketers Should Prepare To Self-Regulate Data Practices

  September 21, 2010 | Shar VanBoskirk

  Concern over consumer privacy has marketers, associations, government officials, and even technology vendors hustling to find ways to manage online data so that it is comfortable to consumers and...

• Report New Growth Opportunities In The Consumer Security Market

  April 1, 2010 | Jonathan Penn

  The consumer IT security market is entering a period of radical transition and disruption. Over the next two years, vendors will evolve their offerings to protect consumers as they fully embrace a...

• Report How Travel eBusiness Can Persuade More Travelers To Share Valuable Personal Information

  Travelers' Faltering Sense Of Security Inhibits Online Sales Success

  March 3, 2010 | Henry H. Harteveldt, Elizabeth Stark

  Its 2010, the Web should be safe and secure for personal information, right? Wrong. Online privacy is constantly threatened with phishing and malware attacks, and US online leisure travelers are...

• Report Consumer Privacy Is A Ticking Time Bomb For Customer Intelligence Executives

  Consumers Are No Longer Passive About Their Privacy

  October 29, 2009 | Dave Frankland

  Despite renewed interest from Washington, D.C., regarding consumer privacy, the marketing industry continues to call for self-regulation — a concept that is given shorter shrift following its...

• Report Technographics® Insight: Consumer Perceptions Toward Online Privacy

  July 24, 2009 | Nick Squires

  This Technographics Insight takes a look at the Internet privacy concerns of US online consumers, sites deemed trustworthy, and the characteristics of trusted Web sites.

• Report Consumers Turn To Freeware As Their Security Worries Deepen

  Consumers Are Getting More Security-Savvy, More Concerned, And Less Trusting

  July 6, 2009 | Jonathan Penn

  To understand the state of consumers' attitudes and behavior with regard to online security and privacy and how it is changing, Forrester recently surveyed more than 4,600 online adults in North...

• Report Technographics® Survey Highlights: North American Technographics Emerging Uses Of Technology Online Survey, Q1 2009 (US)

  June 23, 2009 | Joost van Kruijsdijk

  This highlight deck summarizes the key findings from Forrester’s North American Technographics Emerging Uses of Technology Online Survey, Q1 2009 (US).

• Report Security And Data Management: What The Global eCommerce Leader Needs To Know

  An Ever-Increasing Set Of Regulations And Standards Drives Complexity

  April 23, 2009 | Brian K. Walker

  Security and data compliance are issues that can be easily ignored in the face of the next product launch or marketing campaign. But global eCommerce leaders need to take control of these issues...

• Report Getting More Financial Services Shoppers To Apply Online

  Many North Americans Have Not Applied Online But Would Consider Doing So

  September 30, 2008 | Brad Strothkamp, Peter Wannemacher

  eBusiness professionals at financial firms must understand not only who is already buying financial products on the Web but also who is the most likely to do so in the future. Forrester identified...

• Report Privacy Concerns Hinder Health Plan Web Site Growth

  Consumer-Directed Health Plan Members Struggle The Most With Privacy

  February 21, 2008 | Julie Snyder

  Health plan Web sites are being pushed to be efficient transactors — sites that can manage administrative healthcare transactions and offer the tools needed in a growing consumer-driven health...

• Report Technographics® Survey Highlights: North American Technographics® Consumer Technology Online Survey, Q4 2007

  January 2, 2008 | Ted Schadler

  This Survey Highlight reviews the key findings from the North American Technographics Consumer Technology Online Survey, Q4 2007. This survey covered questions given to US online adults regarding...

• Report Top Five Reasons Why Web Travelers Abandon Booking Online

  Concern About Credit Card Security Is A Rising Threat

  March 16, 2007 | Henry H. Harteveldt, Sarah Rotman Epps

  With online purchase conversion rates increasing, travel eCommerce execs are doing a lot of things right. But Forrester's Consumer Technographics® data shows that there are some nagging issues that...