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• Forum Technology & Innovation Global

  Adapt To Win

  November 4, 2020 | Live Virtual Experience | Liz Herbert, Matthew Guarini, Brian Hopkins

  In today’s business environment, change is constant. Technology, customer expectations, workforce issues, and economic factors are continually evolving. To thrive in this environment,...

• Forum Summit Asia Pacific

  The must-attend event for B2B & B2C marketing and CX leaders

  September 1, 2020 | Live Virtual Experience | Frederic Giron

  The combined power of Forrester and SiriusDecisions has unleashed a new energy into the products and services available to both the B2B and B2C community. By harnessing this energy, we are bringing...

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

• Report The CMO's Guide To CES 2020

  Tools And Technology: The Brand Experience Playbook

  February 4, 2020 | Dipanjan Chatterjee

  CES is as much about brands and customer experience as it is about technology. Read this report to lock in on the most important CMO lessons from this year's event.

• Report Forrester Infographic: The State Of Voice Assistants, 2019

  An Overview Of Consumer And Enterprise Adoption Of Conversational Interfaces

  August 28, 2019 | Julie Ask

  Conversations will evolve into a core element of digital experiences. Voice assistants have been around for years, but they primarily fetch answers to simple questions or control devices. As a...

• Report FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

  Make Smart Choices Rather Than Following The Crowd

  April 18, 2019 | Julie Ask, Michael Facemire

  Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart...

• Report The CIO's Guide To CES 2019: Leading Indicators For New Tech Challenges And Collaboration

  CES Was A Showcase Of Connected Experiences And Products

  February 6, 2019 | Frank Gillett

  CES provides a wealth of information and technological possibilities. Digital leaders should monitor the tech trends showcased each new year to help anticipate an array of diverse innovations...

• Report The CMO's Guide To CES 2019: Five Big Brand Ideas

  January 23, 2019 | Dipanjan Chatterjee

  CES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...