Skip to main content
42 results in Everything
 
Sort by:
Refine
  • Retail
  • Application Development & Delivery

Featured content

The Retail E-Commerce Playbook For 2021

The Art And Science Of Retail eCommerce

Retail eCommerce sales continue to climb, and digital business executives must check all the boxes to ensure that they're not missing either opportunities for direct online sales or ways that...

Search Results

  • Report CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook
    February 25, 2021 | Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage...

  • Webinar Customer Service Predictions 2021

    Customer Service Becomes A Critical Lifeline For Distressed Customers
    November 20, 2020 | Ian Jacobs, Daniel Hong, Julie Ask

    Customer service has long been tagged with the dreaded “cost center” label. But the pandemic kicked off a sea change in that perception. The purpose of customer service is no longer...

  • Webinar Digital Fragility Is A Ticking Time Bomb Inside Enterprises

    Protect And Preserve Born-Digital Information That Has Long-Term Value
    November 5, 2020 | Cheryl McKinnon

    Information — whether content, data, or rich media assets — is born digital. High-value research, brand assets, intellectual property, and customer commitments are locked up in digital...

  • Webinar Digital Operations Platforms For Distribution Businesses

    Based On The Forrester Wave™
    October 2, 2020 | Liz Herbert, George Lawrie, Duncan Jones

    Digital operations platforms (DOPs) deliver the enterprise functionality needed to deliver new value to stakeholders and to respond to the shifting expectations of both their customers and their...

  • Webinar Put Testing In Your Automation Journey

    July 16, 2020 | Diego Lo Giudice

    As Satya Nadella, CEO of Microsoft, put it to hundreds of developers at Microsoft Build 2020, “We’ve seen two years’ worth of digital transformation in two months!” If...

  • Webinar Predictions 2020: Customer Service

    The Year That Automation And AI Reshape Customer Service
    January 21, 2020 | Ian Jacobs, Kate Leggett, Art Schoeller

    Join us to explore the (often unexpected) impacts of AI and automation in 2020 and beyond. From remaking contact center labor models to changes in the way customer service work is done, 2020 will...

  • Report Retailers, Use PSD2 To Drive Differentiation For Your Customers

    Use The Strong Customer Authentication Delay To Optimize Your Response
    January 17, 2020 | Jacob Morgan, George Lawrie, Paul McKay

    The second Payment Services Directive (PSD2) is a mandatory regulation to which all merchants in the EEA — and other retailers who have customers in the EEA — must conform. Among other provisions,...

  • Report Converge OMS, Commerce, And POS To Win, Serve, And Retain Customers

    Retailers Can Merge Point Of Service, eCommerce, And Order Management To Boost Customer Experience And Simplify Operations
    January 2, 2020 | George Lawrie

    As applications migrate to cloud native architecture, distinct categories such as point of service (POS), order management systems (OMSes), and B2C commerce will disappear. End user companies will...

  • Report Now Tech: Retail Planning, Q4 2019

    Forrester's Overview Of 25 Retail Planning Providers
    December 24, 2019 | George Lawrie

    You can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...

  • Report New Tech: Smart Packaging, Q4 2019

    Forrester's Landscape Overview Of 22 Providers
    October 22, 2019 | George Lawrie

    Maturing smart packaging technologies from digital watermarks to intelligent inks stand ready to power a new generation of applications that drive autonomous supply chains and direct-to-consumer...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 18 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

  • Report Use Modern Syndicated Sales Data Sources To Boost Return On Trade Promotions

    Get The Most Out Of Trade Investment With Modern Syndicated Data
    July 11, 2019 | George Lawrie

    In 2015, consumer packaged goods (CPG) brands spent more than $500 billion on trade promotions alone. Even with the benefit of syndicated point-of-sale data services to guide their investments, CPG...