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  • Report The Four Facets Of Adaptable Digital Commerce Teams

    Organization: The Retail eCommerce Playbook
    December 19, 2018 | Sucharita Kodali

    Rapidly changing market conditions are forcing retailers to balance a growing eCommerce business with an often challenging store business and customers with high expectations and many choices. How...

  • Report The State Of Data Security And Privacy: 2018 To 2019

    December 5, 2018 | Heidi Shey, Enza Iannopollo

    This data-driven report outlines budgeting and spending, technology adoption plans, and other key breach, data protection, and privacy trends in global firms for 2018 through 2019. Understanding...

  • Report The State Of Customer Analytics 2017

    September 25, 2017 | Brandon Purcell

    To assess the state of analytics adoption, including goals, challenges, and analytics sophistication, Forrester and Burtch Works fielded an online survey to 229 customer analytics and measurement...

  • Report Turn Data Monotony Into Data Mastery: Cultivate An Insights-Driven Culture

    A RoleView Report Using Forrester's Technographics® 360 Methodology

    Employees worldwide constantly engage with data, and they perceive it to be central to their daily work. Their companies urgently execute on data-driven strategies in a race for better and faster...

  • Report Drive Coherence Across Your Diverse Information Architecture Landscape

    December 9, 2015 | Gene Leganza

    The ability to manage information strategically is becoming a high priority for enterprise architecture (EA) professionals, but a coherent and comprehensive approach to information in the...

  • Report Reinvent Security Awareness To Engage The Human Firewall

    December 17, 2014 | Nick Hayes

    The human element is one of the most critical aspects of your security program, yet it's often the most neglected. Many security leaders prioritize other projects and see little value in the...

  • Report US Tech Market Growth Remains Solid For 2014 And 2015

    The BT Agenda Will Be The Main Driver Of 5% To 6% Growth
    October 22, 2014 | Andrew Bartels

    So far, 2014 is turning out to be a relatively normal year for the US tech market, with growth in the 5% to 6% range. Unlike past years, we have not had to ratchet down our spring forecast due to...

  • Report Sizing The US CIO's Business Technology Agenda

    Business Technologies Will Grow Faster Than Information Technologies And Will Exceed Half Of New Project Spending
    October 14, 2014 | Andrew Bartels

    In the age of the customer, CIOs must prioritize technologies that help firms win, serve, and retain customers. This includes front-office technologies like customer relationship management (CRM),...

  • Report It's Time For A User-Driven Enterprise BI Strategy

    August 25, 2014 | Boris Evelson

    John Wanamaker, considered the father of modern advertising, said: "Half the money I spend on advertising is wasted; the problem is I don't know which half." Today, we can ask the same question of...

  • Report FITARA Will Solve Some, But Not All, Federal Tech Management Issues

    Culture And Agility Remain Big Issues For Government
    July 23, 2014 | Chip Gliedman

    It appears that the first major overhaul to federal IT management in a decade may make it through both branches of congress this year. In May, the House again passed the Federal Information...

  • Report Case Study: Red Robin Builds An Agile Customer-Centric Culture With Yammer

    The Restaurant Uses Social Tools To Engage Employees And Accelerate Innovations That Customers Crave
    June 20, 2014 | TJ Keitt

    Red Robin Gourmet Burgers, a US restaurant chain, competes in a crowded market where customer tastes change rapidly. As such, the company must build an organization that can quickly change its...

  • Report Ranking The Most Agile US Banks

    June 19, 2014 | Craig Le Clair

    Banks are burdened with sizable infrastructure, struggle to service traditional and emerging channels, are severely boxed in by increasing compliance demands, and are not particularly nimble — also...

  • Report Enforce A Just Culture To Fortify The Human Firewall

    Transform Impotent Policies Into The Foundation Of Your Security Program
    April 24, 2014 | Andrew Rose

    In the continually changing landscape of internal and external security threats, S&R professionals must constantly assess the efficacy of their security programs. Although policy is at the core of...

  • Report Executive Spotlight: How CISOs Can Meet (And Surpass) The CIO's Expectations

    Planning The Journey From Safe Pair Of Hands To Trusted Advisor
    February 19, 2014 | Andrew Rose, Alastair Behenna

    Next-generation CIOs and their teams face the challenge of fulfilling consumer expectations and the demands of digital natives while still meeting appropriate budgetary, governance, and performance...

  • Report Shared Services: If WyCAN, So Can You!

    Thought Leadership And Teamwork Enable Cost-Savings And Better Service For Consortium Members
    February 7, 2014 | Jennifer Belissent, PhD

    Public sector organizations don't have the privilege of dialing back on scope in challenging economic times. In fact, when the going gets tough, government organizations often have to kick into...

  • Report Executive Spotlight: Selling Security To The CMO

    An Outline Of CMO Priorities, And The Five Questions Every CISO Should Ask The CMO
    January 9, 2014 | Andrew Rose

    The age of the customer is redefining business challenges for organizations of all types. Rather than paying lip service to "customer care," they now must become "customer-obsessed" to retain...

  • Report Integrated Business Services — Operating At The Pace Of Business Change

    Vision: The Adopting Integrated Business Services Playbook
    November 14, 2013 | Bobby Cameron

    A new business operating model is enabling both agile response to increasingly powerful customers' demands and enterprisewide efficiencies — maintaining end-to-end value delivery over time while...

  • Report Government Spending Brinksmanship Drags Down The 2013 US Tech Market Outlook

    We Cut Our 2013 Spending Growth Estimate To 3.9% From 5.7%
    October 25, 2013 | Andrew Bartels

    By rights, US CIOs should be looking at a relatively decent 6% growth in their tech purchases in 2013, as we had predicted earlier this year. Instead, the drag on the US economy and on US tech...

  • Report Create And Manage An Effective Security Governance Board

    September 4, 2013 | Andrew Rose

    Over the past few years, regulation, compliance, and an escalating threat landscape gradually pushed information security to mature into a formal discipline, and these drivers encouraged CISOs to...

  • Report The CIO's Role In Business Transformation

    June 12, 2013 | Marc Cecere

    Nearly all business transformations today are technology-dependent and focus on breaking traditional business silos. These are high-risk, high-complexity projects that require knowledge of...

  • Report US Tech Market Outlook For 2013 And 2014: Better Times Ahead

    We Forecast 6% ICT Spending Growth For Both Years
    April 25, 2013 | Andrew Bartels

    US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

  • Report Build A Strategic Security Program And Organization

    April 12, 2013 | Andrew Rose

    This report outlines Forrester's solution for security and risk (S&R) professionals looking to build a high-performance security program and organization. This report is designed to help S&R execs...

  • Report Six Business Technology Trends That Will Propel Your Firm In 2013

    From Technology Foundations To Business Outcomes
    March 19, 2013 | Christopher Mines

    Forrester sees six important trends unfolding in business technology (BT), where information technology will most directly and visibly affect business outcomes. Not having an initiative or effort...

  • Report SVM Activities, Roles, And Skills Are Evolving

    December 12, 2012 | Lutz Peichert, Mark Grannan

    Many sourcing and vendor management organizations (SVMOs) are delivering effectively against their core mandate today, despite resource constraints. However, most SVM professionals are mapping...

  • Report Brand Building In The 21st Century

    The Quest For Market Share And Mindshare In An Age Of Higher Standards
    May 3, 2012 | Chris Stutzman

    Like the ruins of Rome, the traditional pillars of brand equity are cracking under the weight of the higher standards of the 21st century consumer. Marketers are disoriented in this world where...

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