Search Results

• Report The Forrester Banking Sales Wave™: US Mobile Sites, Q1 2020

  US Banks Need To Better Help Prospects Choose And Apply

  January 23, 2020 | Alyson Clarke, Andrew Hogan

  Checking accounts are central to a customer's relationship with their primary bank, and an increasing number of customers are using their mobile phone to find research and apply for an account. To...

• Report Financial Services Firms Need To Rethink Personalization

  Personalization Is About Customer Engagement And Loyalty, Not Just The Next Product Sale

  September 26, 2019 | Alyson Clarke, Aurelie L'Hostis

  Many financial services firms say that they are already delivering on personalization and view improving their personalization capabilities and technology further as a top priority. But financial...

• Report Simplify Insurance Customer Journeys By Improving Search

  Digital Feature Fix: Use Search To Help Digital Insurance Customers Navigate And Take Action

  June 24, 2019 | Jennifer Wise, Jeffery Williams, August du Pont

  Our Forrester Industry Wave™ evaluations of insurance sites and apps often reveal that these sites miss key content, features, or functions that customers need to complete their goals. A common...

• Report Educate Customers To Help Them Make More Confident Banking Decisions

  Digital Feature Fix: Help Prospects Understand How Banking Products Work

  May 23, 2019 | Alyson Clarke

  Most consumers need and want help to understand products and make better financial decisions. Educational tools can engage prospects and further their relationship with the brand. Banks and credit...

• Report Banks: You're Building Too Many Apps

  Separate, Standalone Apps Should Be Rare And Built For Unique Customer Segments Or Needs

  February 27, 2019 | Zhi-Ying Barry, Peter Wannemacher

  Many banks have developed multiple customer-facing mobile apps to address specific use cases, offer a particular function, or roll out new services, but some banks are still building too many apps,...