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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report A Good Customer Experience Requires Workers To Be Digitally Enabled
The Tools Workers Use To Serve Customers Must Be Factored Into Experience Design
October 3, 2019 | TJ KeittBusiness leaders often overlook a critical component of good customer experience (CX): properly enabled employees. As a result, businesses haphazardly deploy technology to their workforces with...
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Report The Forrester Retail Wave™: US Mobile Apps, Q1 2019
Today's Retail Apps Meet mCommerce Objectives But Fail To Inspire Omnichannel Shopping
February 25, 2019 | Brendan Miller, Jennifer WiseMobile has become the dominant digital touchpoint, so retailers and digital business professionals must elevate their mobile experiences to win, serve, and retain their loyal customers. In 2017, we...
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