Search Results

• Report Build An Insights-Driven Business

  The Executive Overview Of The Insights-Driven Business Playbook

  December 9, 2020 | Srividya Sridharan, Gene Leganza

  In a hypercompetitive business environment and the post-pandemic world, applying data and analytics at every chance to differentiate products and customer experiences is a prerequisite for success....

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  Webinar Customer Insights Predictions 2021

  December 2, 2020 | Gene Leganza, Faith Adams, Cinny Little

  Forrester has solid data that shows that insights-driven firms outperform their peers, and our year-on-year data shows that advanced firms are widening the gap even further. Why? If 2020 has taught...

• Blog Predictions 2021: Customer Insights Practices Continue To Evolve

  October 20, 2020 | Gene Leganza

  Forrester has solid data that shows that insights-driven firms outperform their peers. And our data shows that most data and analytics budgets are increasing, that over 60% of firms globally now...

• Blog Drive Your Digital Business With Data — The Data Strategy Track At Forrester’s Data Strategy & Insights Forum

  September 28, 2020 | Gene Leganza

  The great thing about digital businesses is that there’s a data trail of breadcrumbs for everything you, your customers, and your partners do. The tough thing about digital businesses is that...

• Blog The 2020 Forrester And InfoWorld EA Awards Contest Winners Focus On Business Architecture, Digital Transformation, And Governance

  September 21, 2020 | Gene Leganza

  In the Forrester/InfoWorld Enterprise Architecture (EA) Awards competition, we look for the most dramatic stories of EA’s strategic leadership and concrete business impact. The winners of the 2020...

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  Webinar Data Virtualization Or Data Fabric: Which Is Right For You?

  April 29, 2020 | Noel Yuhanna, Gene Leganza

  Today, organizations are investing in self-service and real-time data integration architectures to support trusted and timely insights. Many are leveraging data virtualization or data fabric...

• Blog Call For Entries: The 2020 Enterprise Architecture Awards

  March 2, 2020 | Gene Leganza

  Digital transformation, innovation, and customer obsession top businesses’ strategic agendas. Enterprise architecture (EA) teams must enable these goals with the right technology roadmap and with...

• Report Organizational Intangibles Will Make Or Break Your Data And Analytics Practice

  Vision: The Insights-Driven Business Playbook

  February 28, 2020 | Brandon Purcell, Srividya Sridharan, Gene Leganza

  Wondering why your insights-driven transformation is not taking off despite the right investments in technology? You're not focusing enough on the intangibles that drive this transformation...

• Report Research Overview: Data, Analytics, And Insights

  Beginner Level: Technology Practices For Insights-Driven Businesses

  January 27, 2020 | Srividya Sridharan, Gene Leganza

  There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

• Blog Predictions 2020: Approaches To Customer Insights Evolve

  October 30, 2019 | Gene Leganza

  We’re in an age when what customers think — and do — matters more than any other business factor, and so the gold rush of customer insights is on. While tactics continue to evolve as firms develop...

• Report Predictions 2020: Customer Insights

  Firms Up Their Data And Analytics Game In Pursuit Of Better Customer Understanding

  October 30, 2019 | Gene Leganza, Jennifer Belissent, PhD, Cinny Little

  Insights-driven firms outperform their peers. And in an age when what customers think — and do — matters more than any other factor, the gold rush to customer insights is on. However, the paths to...

• Blog Data Strategy & Insights 2019: Solving The Human Skills Problem

  October 10, 2019 | Gene Leganza

  We’ve seen the promise of what enhanced data, analytics, and AI capabilities can do for businesses, but firms are struggling to truly maximize their impact. Data and analytics leaders want to shift...

• Blog Winners Of The 2019 Forrester And InfoWorld EA Awards Contest Show Strengths In Business Architecture, Realizing A Vision For Digital Transformation, And Architecture Governance

  September 25, 2019 | Gene Leganza

  In some past Forrester/InfoWorld Enterprise Architecture Awards competitions, we had named themes to align entries and winners to the current needs of modern enterprise architecture (EA) programs....

• Blog Call For Entries: The 2019 Enterprise Architecture Awards

  April 3, 2019 | Gene Leganza

  Digital transformation, innovation, and customer obsession top businesses’ strategic agendas. Enterprise architecture (EA) teams must enable these goals with the right technology road map and with...

• Report Here's What You Missed At Forrester's 2018 Data Strategy & Insights Forum

  The Best Advice From Data And Insights Leaders On How To Build An Insights-Driven Business

  March 20, 2019 | Srividya Sridharan, Gene Leganza, Emily Miller

  Being a data, analytics, and insights leader is not an easy job. Forrester's inaugural Data Strategy & Insights Forum brought business and technology leaders together to share best practices and...