Search Results

• Report The New Privacy: It's All About Context

  Vision: The Customer Trust And Privacy Playbook

  February 26, 2021 | Fatemeh Khatibloo

  In the age of internet-connected devices, with cameras everywhere and sensors in our most private spaces, privacy is essential for earning and maintaining consumer trust. Context is key —...

• Report The Forrester Wave™: Customer Database And Engagement Agencies, Q1 2021

  The Eight Providers That Matter Most And How They Stack Up

  February 8, 2021 | Fatemeh Khatibloo, Nick Monroe

  In our 29-criterion evaluation of customer database and engagement agencies, we identified the eight most significant — Acxiom, Bond Brand Loyalty, Epsilon, Havas Helia, ICF Next, Merkle, RRD, and...

• Report Understand Your Customers To Build Trust: Forrester's 2020 Consumer Privacy Segmentation

  Landscape: The Customer Trust And Privacy Playbook

  February 5, 2021 | Fatemeh Khatibloo, Stephanie Liu

  As the privacy landscape evolves, consumers are more aware than ever that companies collect and use their personal data for marketing and advertising purposes. B2C marketers must understand their...

• Report Get Your Data Deprecation Plan Together

  Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches

  February 1, 2021 | Tina Moffett, Fatemeh Khatibloo, Joanna O'Connell

  Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...

• Report The Future Of Cybersecurity And Privacy: Defeat The Data Economy's Demons

  The Vision Report In The Cybersecurity And Privacy Playbook

  January 8, 2021 | Jeff Pollard, Heidi Shey, Fatemeh Khatibloo

  The combination of data and machines could fuel either techno-optimistic utopia (happier, healthier lives for all) or totalitarian dystopia (corporations and governments using personal data to...

• Report The ROI Of Privacy

  Business Case: The Customer Trust And Privacy Playbook

  November 30, 2020 | Fatemeh Khatibloo, Reggie Lau

  Organizations have traditionally focused investment and resources on preventing data breaches, but consumers are growing more aware of privacy breaches and creepy experiences. B2C marketers must...

• Report Make Privacy A Competitive Differentiator

  Executive Overview: The Customer Trust And Privacy Playbook

  November 13, 2020 | Fatemeh Khatibloo

  Consumers are increasingly aware of the value of their personal data. As a result, companies can no longer afford to dismiss customer concerns about the use of that data — failure to respect...

• Forum Security & Risk Global

  Leading the Way

  September 22, 2020 | Live Virtual Experience | Laura Koetzle, Stephanie Balaouras, Heidi Shey

  As attackers get more sophisticated and new technologies emerge, the strategies to protect your organization’s valuable data must also evolve. Attend Security & Risk to learn about...

• Report Marketers: Rate Your Customer Privacy Proficiency

  Assessment: The Customer Trust And Privacy Playbook

  July 28, 2020 | Fatemeh Khatibloo

  For better or worse, many modern marketing tactics represent an enormous privacy and security risk to your organization. That means B2C marketers need to develop privacy awareness, build privacy...

• 

  Webinar Balancing The Privacy-Personalization Paradox

  February 27, 2020 | Fatemeh Khatibloo

  Marketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...

• 

  Webinar The Future Of The Third-Party Cookie

  Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem

  February 24, 2020 | Fatemeh Khatibloo, Stephanie Liu, Tina Moffett

  With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...

• Report Modern Privacy Laws Change The Paradigm For Marketing And Advertising

  Roadmap: The Customer Trust And Privacy Playbook

  February 19, 2020 | Fatemeh Khatibloo

  The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are in play, from the US to Japan, all...

• Report The Capabilities Marketers Need To Build A Strategic Privacy Function

  Tools And Technology: The Customer Trust And Privacy Playbook

  February 7, 2020 | Fatemeh Khatibloo

  Managing customer privacy is increasingly critical to firms' ability to win, retain, and serve their customers. To help firms meet customer and regulator expectations, B2C marketers and their peers...

• Report Privacy In 2019: The Year In Review

  What B2C Marketers Need To Know About The Privacy Climate

  January 22, 2020 | Fatemeh Khatibloo, Stephanie Liu

  2019 was a significant year in the privacy field. The General Data Protection Regulation (GDPR) hit its first anniversary, California passed seven amendments to the California Consumer Privacy Act...

• Report New Tech: Decentralized Digital Identity (DDID), Q1 2020

  Forrester's Landscape Overview Of 21 Providers

  January 2, 2020 | Andras Cser, Fatemeh Khatibloo

  Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...

• Report Q&A: The Privacy-Personalization Paradox

  Strike A Balance Without Losing Competitive Advantage Or Consumer Trust

  November 25, 2019 | Fatemeh Khatibloo

  Marketers today find themselves in a Catch-22. On the one hand, their customers want to be recognized and rewarded for their loyalty with better-tailored content and offers. On the other hand,...

• Report Predictions 2020: Privacy And Data Ethics

  Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

  October 30, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

• Report Build A Data Privacy Organization That Balances Marketing Innovation And Customer Expectations

  Organization: The Customer Trust And Privacy Playbook

  September 13, 2019 | Fatemeh Khatibloo, Heidi Shey, Enza Iannopollo

  How companies handle and protect consumer data privacy is more than a compliance issue: It's a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and...

• Report Decentralized Digital Identity: A Primer For B2C Marketers

  Why Bring-Your-Own-Identity Is A Trend To Watch

  June 14, 2019 | Fatemeh Khatibloo, Martha Bennett, Andras Cser

  Your identity is more than the standard information on your driver's license or social security card. It also encompasses how you interact with brands, what you know, how you share elements of your...

• Report Build A Road Map For Personal Identity And Data Management

  March 8, 2019 | Fatemeh Khatibloo

  The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...