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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Webinar Balancing The Privacy-Personalization Paradox
February 27, 2020 | Fatemeh KhatiblooMarketers face a Catch-22: Most customers want to be rewarded for their loyalty with better-tailored content and offers, but they really hate the data practices that personalization requires. In...
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Webinar The Future Of The Third-Party Cookie
Implications Of Third-Party Cookie Deprecation For Consumer Privacy And The Advertising Technology Ecosystem
With Chrome, Firefox, and Safari taking active measures to limit or block third-party cookies, what’s in store for B2C marketers? This roundtable discussion examines the future of the...
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Report New Tech: Decentralized Digital Identity (DDID), Q1 2020
Forrester's Landscape Overview Of 21 Providers
Today's digital identity frameworks are centralized, suffer from a lack of trust, aren't portable, and don't give consumers control. As the boundary between physical and digital interactions...
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