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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report The State Of Retail Loyalty In 2020
An Evaluation Of 13 Retail Loyalty Programs
Shoppers love retail loyalty programs. Three-quarters of online consumers belong to at least one program, and they report regularly using the programs to which they belong. However, not all loyalty...
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Report The ROI Of Loyalty Programs
Business Case: The Customer Loyalty Playbook
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...