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The Marketing Measurement And Insights Playbook For 2021
Embrace A Unified Marketing Measurement Standard
Marketers must shift their attitude toward measurement from passively reviewing post-campaign reports to proactively analyzing results and optimizing future marketing and business plans. To do...
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Report The State Of Retail Loyalty In 2020
An Evaluation Of 13 Retail Loyalty Programs
Shoppers love retail loyalty programs. Three-quarters of online consumers belong to at least one program, and they report regularly using the programs to which they belong. However, not all loyalty...