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• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report EA Professionals, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Gordon Barnett, Rusty Warner

  Successfully enabling a customer-obsessed strategy is dependent on a well-coordinated technology strategy championed by both business and technology executives. To succeed, outcome-driven...

• Report The State Of EA 2020: The Increasing Adoption Of EA Ecosystems

  Landscape: The EA Practice Playbook

  March 25, 2020 | Gordon Barnett

  In our most recent survey, Forrester has seen a significant increase in the number of enterprise architecture (EA) leaders aspiring to lead an adaptive EA practice — one founded on customer...