Search Results

• Report Use Your Brand To Energize The Employee And Customer Experience

  Organization: The Brand Experience Playbook

  June 15, 2020 | Dipanjan Chatterjee

  To recruit the right talent, support engaged employees, and create the most ardent brand ambassadors, firms must address their employee experience just as they would the traditional brand...

• Report The Brand Experience Assessment Report

  Assessment: The Brand Experience Playbook

  June 15, 2020 | Dipanjan Chatterjee

  The modern customer has high expectations of the companies with which they do business, so brands are on the hook to deliver consistent experiences across all touchpoints. This requires firms to...

• Report Retention Is Not Enough: Banks Must Build Emotion-Rich Relationships To Grow

  Roadmap: The Brand Experience Playbook

  May 14, 2020 | Dipanjan Chatterjee, Peter Wannemacher

  Banks have had a great run: For nearly a century, they've played an essential and highly visible role in people's lives, and most have consistently made tidy profits as a result. But many customers...

• Report Brand Spotlight: The Best And Worst Of 2019

  January 13, 2020 | Dipanjan Chatterjee

  This report is about the best and worst of brand building in 2019, a year in which some iconic brands reinvented themselves while others struggled to remain relevant. Read this report to find out...

• Report Create A Customer-Obsessed Brand Experience

  Executive Overview: The Brand Experience Playbook

  January 10, 2020 | Dipanjan Chatterjee

  In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

• Report Brands Must Embrace Gender Evolution

  December 3, 2019 | Dipanjan Chatterjee, Nick Monroe

  Today, a majority of consumers reject what they perceive as outdated cultural constructs of gender. And where consumers go, so do brands. As society navigates the complex cultural space that is...

• Report The Rise Of Intelligent Branding

  A New Human-Centric Approach To Brand Strategy

  July 1, 2019 | Dipanjan Chatterjee

  Intelligent branding — a customer-centric, emotions-driven approach anchored in the neuroscience of how people form brand impressions — has upended the traditional paradigm of brand management....

• Report Generate Brand Energy With Digital Experiences: Engage, Excite, And Entangle Your Customer

  Processes: The Brand Experience Playbook

  January 30, 2019 | Dipanjan Chatterjee

  In today's consumer environment, brand experiences are overwhelmingly digital — we touch, type, poke, and command our way through interactions. To create and sustain an emotion-driven brand, CMOs...

• Report The CMO's Guide To CES 2019: Five Big Brand Ideas

  January 23, 2019 | Dipanjan Chatterjee

  CES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...