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• Report Apple "Brands Different": Lessons From The World's Most Valuable Brand

  Strategic Plan: The Brand Experience Playbook

  September 4, 2020 | Dipanjan Chatterjee

  Apple is one of the world's most valuable brands. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom, make it one of the most worshipped...

• Report The CMO's Guide To CES 2020

  Tools And Technology: The Brand Experience Playbook

  February 4, 2020 | Dipanjan Chatterjee

  CES is as much about brands and customer experience as it is about technology. Read this report to lock in on the most important CMO lessons from this year's event.

• Report The CMO's Guide To CES 2019: Five Big Brand Ideas

  January 23, 2019 | Dipanjan Chatterjee

  CES, the world's largest tech show, is about much more than technology. For CMOs, CES is rich with innovation ideas, new brand experiences, and conversations about the future of marketing. If you...