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• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report The Forrester Tech Tide™: Enterprise Business Insights And Analytics, Q1 2021

  Intermediate Level: Technology Practices For Insights-Driven Businesses

  February 17, 2021 | Boris Evelson

  Turning raw data into actionable insights is increasingly critical to firms' ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Report AI 2.0: Upgrade Your Enterprise With Five Next-Generation AI Advances

  Advanced Level: Technology Practices For Insights-Driven Businesses

  February 9, 2021 | Kjell Carlsson, PhD, Brandon Purcell, Mike Gualtieri

  Just when you thought you knew what AI could and couldn't do, it quietly gets a radical upgrade. Five key advances redefine AI use cases and break the chains that have shackled enterprise AI...

• Report Now Tech: AI Consultancies, Q1 2021

  Forrester's Overview Of 40 AI Service Providers

  February 4, 2021 | Michele Goetz

  You can use AI consultancies to accelerate impact and time-to-value with AI, de-risk AI-driven business activities and offers, and upskill your enterprise to become AI native. But to realize these...

• Report The State Of Consumers And Technology, 2020

  Increasingly Intimate Technologies Spark The Next Mind Shift

  February 2, 2021 | Anjali Lai

  Technology became a lifeline for consumers during the crises of 2020: Consumers now spend more time using more devices for more sophisticated tasks. What is the result of this intense reliance on...

• Report Transform Customer Engagement In These Disruptive Times With A Digital Intelligence Vision

  Vision: The Digital Intelligence Playbook

  January 13, 2021 | James McCormick

  The opportunity to engage customers digitally has never been greater — but so is the cost of failing to meet their expectations. Many digital analytics practices are siloed, tactical, and fixated...

• Report Enterprise Data Fabric Enables DataOps

  Advanced Level: Data Practices For Insights-Driven Businesses

  December 23, 2020 | Noel Yuhanna

  Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Forrester invented the tech...

• Report DataOps For The Intelligent Edge Of Business

  Go Beyond Traditional Data Management And Governance

  December 3, 2020 | Michele Goetz

  The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

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  Webinar Key Findings From The Forrester Wave™: AI-Based Text Analytics Platforms, Q2 2020

  September 16, 2020 | Boris Evelson

  Many valuable, actionable data-based insights are buried and hidden in petabytes of unstructured data: unstructured voice-of-the-customer and voice-of-the-employee data as well as unstructured data...

• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

• Report Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms

  Use DDPs To Encapsulate Decision Logic Powered By The Best Of Analytics, AI, Math, And Human Logic

  August 11, 2020 | Mike Gualtieri, Boris Evelson

  Digital decisioning platforms (DDPs) allow application development and delivery (AD&D) pros to combine the best of human decision logic with the best of AI to implement application-embedded...

• Report The Forrester Wave™: AI-Based Text Analytics Platforms (Document Focused), Q2 2020

  The Nine Providers That Matter Most And How They Stack Up

  June 17, 2020 | Boris Evelson

  In our 26-criterion evaluation of document-focused AI-based text analytics platforms, we identified the nine most significant ones — AntWorks, EPAM, Expert System, Google, IBM, Micro Focus,...

• Report The Forrester Wave™: AI-Based Text Analytics Platforms (People Focused), Q2 2020

  The Eight Providers That Matter Most And How They Stack Up

  June 17, 2020 | Boris Evelson

  In our 27-criterion evaluation of people-focused AI-based text analytics platforms, we identified the eight most significant ones — Clarabridge, EPAM, Expert System, Google, IBM, Micro Focus,...

• Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

  The 15 Providers That Matter Most And How They Stack Up

  June 10, 2020 | Noel Yuhanna

  In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

• Report Now Tech: Predictive Analytics And Machine Learning, Q2 2020

  Forrester's Overview Of 37 PAML Providers

  May 1, 2020 | Mike Gualtieri, Kjell Carlsson, PhD

  Predictive analytics and machine learning (PAML) solutions deliver enterprise-grade tools for analyzing data, building predictive models, and deploying AI/ML solutions that drive business outcomes....

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Boost Retail Revenue, Margin, And Customer Satisfaction With Integrated Retail Planning And Execution Applications

  Use The Forrester Wave™

  April 14, 2020 | George Lawrie

  Get technology on your side to scale your merchants’ and planners’ insights. Use the Forrester Wave to determine which vendors can best help you to win, serve, and retain customers...

• Report Q&A: Scale AI With Automated Machine Learning

  Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML

  March 18, 2020 | Kjell Carlsson, PhD

  There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

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  Webinar Shatter The Seven Myths Of Machine Learning

  Everything You Wanted To Know About ML But Were Too Afraid To Ask

  February 13, 2020 | Kjell Carlsson, PhD

  This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

• Report Now Tech: AI Infrastructure, Q1 2020

  Forrester's Overview Of 31 AI Infrastructure Providers

  February 7, 2020 | Mike Gualtieri

  You can use AI infrastructure to make AI development teams more productive, operationalize AI for real business value, and leverage fast-evolving AI technologies. But to realize these benefits,...

• Report Research Overview: Data, Analytics, And Insights

  Beginner Level: Technology Practices For Insights-Driven Businesses

  January 27, 2020 | Srividya Sridharan, Gene Leganza

  There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

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  Webinar AI Predictions 2020

  A Conversation With The Analysts Who Made Them

  January 27, 2020 | Srividya Sridharan, Mike Gualtieri, Ian Jacobs

  The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

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  Webinar Forrester Event Roundup: CES 2020 And What It Means For Your Business

  January 23, 2020 | Nigel Fenwick, Frank Gillett, Paul Miller

  CES is the premier consumer technology event on the calendar. In recent years, CES has morphed into a broad tech innovation conference with an ever-increasing number of connected products using the...

• Report Now Tech: Insights Service Providers, Q1 2020

  Forrester's Overview Of 38 Insights Service Providers

  January 13, 2020 | Jennifer Belissent, PhD

  You can use insights service providers to deliver end-to-end data-to-insights-to-execution engagements, drive effective change and stakeholder management to ensure insights implementation, and...

• Report Shatter The Seven Myths Of Machine Learning

  Boost Your Machine Learning IQ And Help Your Organization, Your Team, And Your Career

  January 2, 2020 | Kjell Carlsson, PhD

  Do you cringe when grandpa explains Facebook and Tinder? That's how data scientists feel when you misspeak about machine learning. But it's worse, since you will be making critical business...