Search Results

• Report Enterprise Data Fabric Enables DataOps

  Advanced Level: Data Practices For Insights-Driven Businesses

  December 23, 2020 | Noel Yuhanna

  Business users want faster and easier access to trusted data to make accurate business decisions, while technology organizations want to simplify data management. Forrester invented the tech...

• Report DataOps For The Intelligent Edge Of Business

  Go Beyond Traditional Data Management And Governance

  December 3, 2020 | Michele Goetz

  The world of data is changing from persistent states to data in motion. New data management and governance practices are necessary to move from analytics to operational use cases. To make this...

• Report AI Aspirants: Caveat Emptor

  Tackle Third-Party Risk Head-On And Improve AI Accountability

  August 12, 2020 | Brandon Purcell

  A lack of accountability in AI can result in regulatory fines, brand damage, and lost customers. This report advises business insights pros on how to improve their companies' AI accountability by...

• Report Introducing AI-Powered, Human-Controlled Digital Decisioning Platforms

  Use DDPs To Encapsulate Decision Logic Powered By The Best Of Analytics, AI, Math, And Human Logic

  August 11, 2020 | Mike Gualtieri, Boris Evelson

  Digital decisioning platforms (DDPs) allow application development and delivery (AD&D) pros to combine the best of human decision logic with the best of AI to implement application-embedded...

• Report The Forrester Wave™: Enterprise Data Fabric, Q2 2020

  The 15 Providers That Matter Most And How They Stack Up

  June 10, 2020 | Noel Yuhanna

  In our 25-criterion evaluation of enterprise data fabric providers, we identified the 15 most significant ones — Cambridge Semantics, Cloudera, DataRobot, Denodo Technologies, Hitachi Vantara, IBM,...

• Report Now Tech: Predictive Analytics And Machine Learning, Q2 2020

  Forrester's Overview Of 37 PAML Providers

  May 1, 2020 | Mike Gualtieri, Kjell Carlsson, PhD

  Predictive analytics and machine learning (PAML) solutions deliver enterprise-grade tools for analyzing data, building predictive models, and deploying AI/ML solutions that drive business outcomes....

• Forum CX Sydney

  The Time Is Now: Lead With Experience

  April 30, 2020 | Virtual Event | Michael Barnes

  CX and marketing exist to win, serve, and retain customers. But silos and miscommunication keep this power duo from reaching their full potential. For this reason, we’ve made collaboration...

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  Webinar Boost Retail Revenue, Margin, And Customer Satisfaction With Integrated Retail Planning And Execution Applications

  Use The Forrester Wave™

  April 14, 2020 | George Lawrie

  Get technology on your side to scale your merchants’ and planners’ insights. Use the Forrester Wave to determine which vendors can best help you to win, serve, and retain customers...

• Report Q&A: Scale AI With Automated Machine Learning

  Answers To Seven Key Questions That Unlock Enterprise Outcomes With AutoML

  March 18, 2020 | Kjell Carlsson, PhD

  There's good news for enterprises that want to transform using machine learning (ML) and AI. Automated machine learning (AutoML) helps data scientists, and everyone else, build predictive models,...

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  Webinar Shatter The Seven Myths Of Machine Learning

  Everything You Wanted To Know About ML But Were Too Afraid To Ask

  February 13, 2020 | Kjell Carlsson, PhD

  This webinar helps attendees understand the core concepts and terminology of machine learning (ML) by dispelling the seven most egregious and widely held myths about AI and ML. Learn the lingo,...

• Report Now Tech: AI Infrastructure, Q1 2020

  Forrester's Overview Of 31 AI Infrastructure Providers

  February 7, 2020 | Mike Gualtieri

  You can use AI infrastructure to make AI development teams more productive, operationalize AI for real business value, and leverage fast-evolving AI technologies. But to realize these benefits,...

• Report Research Overview: Data, Analytics, And Insights

  Beginner Level: Technology Practices For Insights-Driven Businesses

  January 27, 2020 | Srividya Sridharan, Gene Leganza

  There are many data, analytics, and insights technologies that help enterprises unlock the value of their internal and external data. This research overview for business insights professionals...

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  Webinar AI Predictions 2020

  A Conversation With The Analysts Who Made Them

  January 27, 2020 | Srividya Sridharan, Mike Gualtieri, Ian Jacobs

  The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

• Report Shatter The Seven Myths Of Machine Learning

  Boost Your Machine Learning IQ And Help Your Organization, Your Team, And Your Career

  January 2, 2020 | Kjell Carlsson, PhD

  Do you cringe when grandpa explains Facebook and Tinder? That's how data scientists feel when you misspeak about machine learning. But it's worse, since you will be making critical business...

• Report Applying The Forrester Wave™: Enterprise BI Platforms, Q3 2019

  Extend Your Investment In An Enterprise BI Platform Beyond Just BI

  December 3, 2019 | Boris Evelson, John Rymer

  In July 2019, we published two Forrester Wave™ evaluations on enterprise business intelligence (BI) platforms — client-managed and vendor-managed. We used 19 criteria to evaluate 20 vendors across...

• Report Cast A Wide Behavioral Data Net To Fuel AI-Powered B2B Marketing

  Pay More Attention To What Your Prospects Do Than What They Say

  October 25, 2019 | Steven Casey

  B2B marketing's AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern...

• Report The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019

  The 12 Providers That Matter Most And How They Stack Up

  October 22, 2019 | Cinny Little

  In Forrester's evaluation of the emerging market for market and competitive intelligence (M&CI) platforms, we identified the 12 most significant providers in the category — Bertin IT, Cipher,...

• Report Financial Services Firms Should Personalize Across The Lifecycle And On All Touchpoints

  Personalization Is About Deepening Customer Engagement

  September 26, 2019 | Aurelie L'Hostis, Alyson Clarke

  Most financial services companies are taking a narrow approach to personalization. Digitally empowered customers are seeking and expecting better, more relevant experiences, but product-oriented...

• Report B2B Insights Deep Dive: Use AI To Activate Emotion

  A Pragmatic Guide To Using AI To Influence Choices Along B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Drive Engagement

  A Pragmatic Guide To Using AI To Nurture Two-Way Conversations With B2B Audiences

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to...

• Report B2B Insights Deep Dive: Use AI To Demonstrate Empathy

  A Pragmatic Guide To Using AI To Understand Context In B2B Customer Journeys

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever before, and enterprise opportunities abound. Techniques of the past have fallen short of enabling enable firms to...

• Report At A Glance: Use AI To Focus B2B Insights On The Human Imperative

  Boost Buyer Experiences With Empathy, Engagement, And Emotion

  August 8, 2019 | Allison Snow, Emily Miller

  Artificial intelligence is a hot topic: Techniques are more sophisticated than ever, and enterprise opportunities abound. Techniques of the past have fallen short of enabling firms to get to know...

• Report The Forrester Wave™: Enterprise BI Platforms (Vendor-Managed), Q3 2019

  The 14 Providers That Matter Most And How They Stack Up

  July 29, 2019 | Boris Evelson

  In our 19-criterion evaluation of vendor-managed enterprise business intelligence (BI) platforms providers, we identified the 14 most significant ones — 1010data, Amazon Web Services, Birst, Domo,...

• Report Improve The Human Condition To Drive Your Healthcare Innovation

  Opportunities Extend Beyond Pure Healthcare And Include Your Own Employees

  June 10, 2019 | James Staten

  All your innovation investments and efforts should be driven by customer experience (CX) insights. For nearly every industry, a key aspect of this is the challenges customers face in their everyday...

• Report The Forrester New Wave™: Automation-Focused Machine Learning Solutions, Q2 2019

  The Nine Providers That Matter Most And How They Stack Up

  May 28, 2019 | Kjell Carlsson, PhD, Mike Gualtieri

  In Forrester's evaluation of the emerging market for automation-focused machine learning (AutoML) solutions, we identified the nine most significant providers in the category — Aible, Bell...