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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Forrester Predictions 2021: Accelerating Out Of The Crisis
October 28, 2020 | Sharyn Leaver2020 shattered the status quo. In 2021, advanced organizations will adapt and use the upheaval to forge a competitive edge. Discover your organization's path to success. Read Forrester's 2021...
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Report Research Overview: Agile For Marketers, Q1 2020
Today's customers want more, better, and faster; marketers' decades-old processes just aren't up to the task. Agile methodologies enable marketers to update how they work and — better — reassess...
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Report Agile Methodology Embeds Customer Obsession In Marketing
Intermediate Level: Process Practices For The Marketing Innovation Playbook
July 1, 2019 | Ryan SkinnerOnce you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....
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