Search Results

• Webinar Your Commerce Success Depends On Picking The Right Commerce Service Provider

  Using The Forrester Wave™

  Wednesday, April 14, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Ted Schadler

  2020 was the year that every company realized the importance of a great commerce experience. B2C firms are doubling down on omnichannel commerce; B2B firms are building complete commerce journeys;...

• Webinar The Evolution Of ML Platforms To AI Platforms: A Spectrum Of Capabilities

  Wednesday, April 7, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Mike Gualtieri

  How do you develop custom enterprise AI applications? Do you need a data science platform? A machine learning (ML) platform? An AI platform? Are these platforms even different? We believe there are...

• Webinar Embrace Risk Management To Build A Resilient Supply Network

  Tuesday, April 6, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Alla Valente, George Lawrie

  Where does supply chain risk rank among your firm’s business priorities? Too often, firms think of supply chain risk strategy as a separate abstraction layer, independent from business...

• Webinar Wearables Are For Consumers, Not Doctors

  Tuesday, March 30, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Julie Ask, Alessia Stewart, Paul-Julien Giraud

  We interviewed physicians, patients, consumer and medical device manufacturers, and service providers to understand the role of consumer devices and data in healthcare. We found that the role of...

• Webinar Test AI Better For Better Business Results

  Tuesday, March 30, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Diego Lo Giudice

  Many organizations are developing new business applications or upgrading existing ones by infusing them with AI capabilities to make them sense, think, and act. However, our research shows that...

• Webinar The Future Of Mobile Experiences: Anticipatory Experiences

  Thursday, March 25, 2021, 1:00 p.m.-2:00 p.m. Eastern time (17:00-18:00 GMT) | Julie Ask

  Today's digital experiences place too much cognitive load on consumers. Brands can deliver in their customers' moments by serving them proactively along well-understood journeys or anticipating...

• Webinar Creating Engaging Virtual Events: Lessons From The Forrester Wave™

  Wednesday, March 24, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Laura Ramos, Meredith Cain

  B2B marketers and event managers face two major challenges as the coronavirus pandemic persists: how to create successful all-virtual experiences and how to keep attendees engaged for the duration....

• Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

  A Virtual Workshop For Analyst Relations Professionals

  March 23, 2021 | Virtual Workshop - European time zones | Kevin Lucas

  This virtual workshop will suit attendees from European time zones. Please refer to the agenda for its timing in these time zones.

• Workshop Raise Your Game In Waves, MQs, And Other Major Evaluations

  A Virtual Workshop For Analyst Relations Professionals

  March 23, 2021 | Virtual Workshop - American time zones | Kevin Lucas

  This virtual workshop will suit attendees from the Pacific to Eastern and Brasilia time zones. Please refer to the agenda for its timing in these time zones.

• Webinar How To Monetize Open Finance And Platform Business Models

  Use Forrester’s Framework To Build An Open Finance Monetization Strategy

  Tuesday, March 23, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Jacob Morgan

  Thanks to open banking and platform business models, financial services executives have more go-to-market options available than ever before for their firms’ products and services. But how do...

• Webinar Build Sustainable Brands To Meet Green Consumers' Expectations

  Monday, March 22, 2021, 11:00 a.m.-11:40 a.m. Eastern time (15:00-15:40 GMT) | Thomas Husson

  Increasingly green and frustrated consumers demand brands to go beyond simply advertising their environmental sustainability efforts and take real action. CMOs should embrace sustainability as the...

• Webinar Avoid Selection Challenges: Use Insights About Regional And International Banking Platform Markets

  Thursday, March 18, 2021, 11:00 a.m.-12:00 p.m. Eastern time (15:00-16:00 GMT) | Jost Hoppermann

  Forrester invited vendors of globally deployed banking platforms (including core banking) to participate in a survey on their 2020 deals, and 38 vendors accepted the invitation. The webinar...

• Webinar Enterprise Business Insights And Analytics: Key Findings From The Forrester Tech Tide™

  Thursday, March 11, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Boris Evelson, Mike Gualtieri, Cinny Little

  Turning raw data into actionable insights is increasingly critical to firms’ ability to win, serve, and retain customers. To accelerate their journey to become insights driven, companies are...

• Webinar Key Trends Shaping Infrastructure-As-A-Service Native Security

  Wednesday, March 10, 2021, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Andras Cser

  In this webinar, we review key customer requirements as well as cloud service provider vendors' investments shaping the next 12 to 18 months of infrastructure-as-a-service platform native security...

• Webinar What We See Coming For Channels, Partnerships, And Ecosystems In 2021

  Wednesday, March 10, 2021, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Jay McBain

  We are in the middle of a major transformation of how companies go to market — in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next five...

• Webinar The New Operating Model Is Upon Us

  Thursday, March 4, 2021, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Charles Betz

  In an increasingly volatile world, digitally transforming organizations are aggressively scaling their agile and DevOps capabilities. Numerous lessons are emerging at the leading edge: the trend...

• Report Forrester Infographic: Enable The Next-Generation Workforce With The Right Technologies

  Forrester's Visual Guide To Generational Technology Preferences

  February 26, 2021 | Andrew Hewitt

  Businesses preparing for the future of work must understand the changing technology preferences among four workforce generations. Each generation comes with its unique needs to ensure an optimal...

• Report The Forrester Guide To Equipping The Next-Gen Workforce

  Don't Let Age Define Your Workforce Enablement Strategy

  February 26, 2021 | Andrew Hewitt

  In this demographic overview, we analyze the four generations in the workplace: Generation Z, Millennials, Generation X, and Baby Boomers. As Gen Z and Millennials increasingly represent a larger...

• Report The New Privacy: It's All About Context

  Vision: The Customer Trust And Privacy Playbook

  February 26, 2021 | Fatemeh Khatibloo

  In the age of internet-connected devices, with cameras everywhere and sensors in our most private spaces, privacy is essential for earning and maintaining consumer trust. Context is key —...

• Report Deploy These Three Change Agent Personas To Drive More Decision-Making From Data

  Intermediate Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Cinny Little

  Customer insights (CI) pros, along with all business and operations areas, struggle to drive more decision-making that matters from data and insights. To remain competitive, firms must accelerate...

• Report Evolve Data And Analytics Roles And Skills For The Adaptive Enterprise

  Advanced Level: People Practices For Insights-Driven Businesses

  February 26, 2021 | Boris Evelson, Cinny Little

  Insights-driven businesses (IDBs) must continuously build and improve on five competencies: strategy, people, process, data, and technology. Weaknesses and gaps in any one of the competencies —...

• Report Master Automation And Software To Transform Your Infrastructure

  Executive Overview: The Infrastructure Transformation Playbook

  February 26, 2021 | Glenn O'Donnell

  Infrastructure is the foundation of every digital experience, and this places the broader charter of service design on the infrastructure and operations (I&O) team. I&O leaders must own the design...

• Blog How To Establish And Grow Your Customer Experience Function In Europe

  February 26, 2021 | Joana de Quintanilha

  Customer experience (CX) excellence will be sorely needed in 2021. Pandemic conditions will continue to fluctuate on a local level, affecting consumer sentiment and requiring fast and accurate...

• Report How To Establish A CX Measurement Program

  Beginner Level: Measurement Practices For CX Transformation

  February 25, 2021 | Faith Adams, Maxie Schmidt-Subramanian

  Customer experience (CX) transformation requires companies to quantify experience quality and its link to the organization's overall metrics. To do this, CX leaders must establish robust...

• Report Break Through Data Governance Fatigue

  A Framework For Effectiveness And Sustainability

  February 25, 2021 | Michele Goetz

  Data governance was never about the data. It was about your business. Focusing on command and control cultures, bureaucracy, complexity, and technology has hobbled data governance success....