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ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Predictions 2020: Privacy And Data Ethics

    Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms

    2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...

  • Report Predictions 2020: Media

    Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020

    2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...