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FORRESTERNOW
As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Get Your Data Deprecation Plan Together
Adapt By Prioritizing Privacy, First-Party Data, And New Marketing Approaches
Data deprecation hampers many popular marketing tactics by restricting the consumer, audience, and marketing performance data B2C marketers track and access. In this report, Forrester defines data...
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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q3 2020
Tools and Technology: The Omnichannel Advertising Playbook
Advertising technology (adtech) has been fundamental to B2C marketers' efforts to raise their brand profiles, connect with customers, and sell their products and services. The adtech ecosystem is...