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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report 2017 To 2021: US Online Display Advertising's Great Reckoning
November 28, 2017 | Samantha MerlivatAccording to Forrester's most recent forecasts, spending on online display advertising and social media advertising in the US will grow by nearly 70% between 2017 and 2021, largely due to the rapid...
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Report Predictions 2018: Data Drives Media Disruption
Who Has Data, And How The Way They Use It Will Determine Success
The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...
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Report Messaging Apps: Mobile Becomes The New Face Of Social
Messaging Apps Will Force Digital Platforms To Evolve
July 7, 2014 | Thomas HussonYou've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...
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