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Report Predictions 2018: Data Drives Media Disruption
Who Has Data, And How The Way They Use It Will Determine Success
The one constant in media since the first display ad ran in 1994 has been change, and 2018 will be no exception. Data — access to it and the collection and use of it — will offer some B2C...
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Report The Future Of Mobile Wallets Lies Beyond Payments
Select Your Mobile Wallet Partners To Craft Valuable Mobile Moments
February 9, 2015 | Thomas HussonDespite the accelerating rate of disruption and innovation in mobile payments, no one, including Apple, has yet cracked mobile wallets. Forrester believes that several players will emerge as...
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Report Messaging Apps: Mobile Becomes The New Face Of Social
Messaging Apps Will Force Digital Platforms To Evolve
July 7, 2014 | Thomas HussonYou've surely heard of the second-largest acquisition in tech history, Facebook's purchase of WhatsApp for $19 billion. However, you may not have heard of KakaoTalk, Kik, Line, Secret, Snapchat,...
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