Search Results

• Report B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

  Reference Models Provide A Common Language To Help Optimize Martech Investments

  July 20, 2020 | Rusty Warner, Gordon Barnett

  Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed,...

• Report Now Tech: Social Listening Platforms, Q3 2020

  Forrester's Overview Of 25 Social Listening Platform Providers

  July 9, 2020 | Jessica Liu

  You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to...

• Report Research Overview: Agile For Marketers, Q1 2020

  January 10, 2020 | Ryan Skinner, Sarah Dawson

  Today's customers want more, better, and faster; marketers' decades-old processes just aren't up to the task. Agile methodologies enable marketers to update how they work and — better — reassess...

• Report Five Steps To Enable Customer Experience Delivery

  Beginner Level: Enablement Practices For CX Transformation

  September 25, 2019 | TJ Keitt, Angelina Gennis, Samuel Stern

  Companies depend on their employees to deliver high-quality customer experience (CX). And employees depend on companies to provide tools and design processes that enable them to effectively serve...

• Report Who Leads Employee Experience? A Snapshot Of EX Executives And Their Reporting Structures

  The Roles, Titles, Teams, And Responsibilities Behind EX Transformation

  April 2, 2019 | Samuel Stern, Rebecca McAdams

  Who owns employee experience (EX), what are their key initiatives, and who are their key collaborators? These are questions we hear frequently from our clients, so we set out to find the answers....