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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »
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Report Intelligent Agents Can't Answer Commercial Voice Searches
Alexa, Siri, Google Assistant, And Cortana Fail Our Marketing Tests
April 24, 2019 | Collin Colburn, Arleen ChienThe notion of voice search completely upending B2C marketers' current search marketing strategies is premature. To understand today's commercial opportunities for brands across Amazon Alexa,...